Can you imagine publishing a business blog, Google+ post or Twitter tweet that you know will trend or go viral seconds
before it does?
“We give brands tomorrow’s newspaper today.”- Randy Browning Blab CEO (Fast Company Magazine):
Can you imagine the power of being able to produce
precision, targeted social marketing content based on the most salient
deep-engagement themes that are just about to start hyper-motivating hundreds
of thousands of unanswered questions, searchers and purchasing behaviors across
all the major search engines and social media platforms?
It may sound like a data
driven marketing and pre-emptive reputation management revolution from the
distant future, but its actually happening right now!
It’s called
“Predictive Social Intelligence.” It’s the proprietary brainchild of an amazing
new startup called Blab.
“BlabPredicts’
game-changing contextual patterning and data visualization technologies put the
consumer insights you need right where you need them, up to 72 hours before
they even happen...” (Blab
Website)
When are the best times to post to your most important social
media accounts to maximize the social reach of your content?
This infographic from inbound marketing expert Corey Eridon provides
some great research-based insight into when the best times are to tweet, post
and pin to maximize the social amplification of your message.
There are also some great content optimization tips to help boost the effectiveness of your posts:
Need an Amazing Twitter Community Made up of Thousands of Real, Passionate Re-Tweeters?
Don't Have Time to do all the Social Media Work? Here's how we are going to build you an Amazing Twitter Account in Just Weeks:
Millennials never cease to surprise and confound retention
specialists. For example: They're not so interested in work-life balance while compensation
is definitely key for them.
This is in stark contrast to over-40 professionals who are
less interested in money and strongly value a "good lifestyle".
Google under-defines Gamification as: “the application of typical elements of game playing to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service”.
More specifically, gamification is the method of applying a digital overlay across interactions within a company to create a rich and engaging behavior change experience for each user.
Effective gamification is the rocket fuel of organizational performance and accelerated customer loyalty.
When done properly, gamification also helps build and sustain a salient emotional bond between an organization and its employees and between an organization and its customers.
Effective gamification is a powerful organization development strategy that can effect real transformational change across a vast organizational landscape. It can also be used to build and lead high performance teams and to performance-coach individual employees.
While gamification is a rather broad term, it applies a number of methods of interweaving data driven elements into a company’s systems, processes and culture. It does this in part by helping to reshape and build new human behaviors and interactions in a way that fosters high performance, collaborative learning, problem solving and, most of all, discretionary effort towards the realization of business goals.
Through the careful integration of motivational science, big data, computers, smart phones, the internet, and other wearable technologies, gamification can become, interchangeably, a totally immersive and feature-rich learning experience and one of the easiest to use real world performance management and leadership strategies currently available to managers and team leaders.
Bunchball: Your Leader in High Performance Gamification
You’ve probably heard that 80% of current gamification initiatives are failing or destined to fail due to poor design and implementation (much like the 90% of all organizational change initiatives that fail due to so called human factors). That means 20% of gamification initiatives are succeeding.
This blog post is not about gamification failure and underperformance. It’s not about video games or Dungeons and Dragons in the work place. This blog post is about High Performance Gamification.
It’s about the world’s leading example, - the cream of the crop of gamification interventions that consistently get extraordinary business results.
More specifically, this post is about a gamification company who repeatedly creates previously unimagined business results and in some instances even complete and rapid organizational transformation across a divergent array of business types and sizes.
This blog post is about Bunchball.
Bunchball specializes in gamification solutions for companies that are looking to radically increase their business and team performance in a way that builds sustained active employee and customer engagement.
Bunchball has mastered the art and science of systematically identifying and precision delivering the concentrated stuff of human motivation to those specific tasks, organizational learning processes and role behaviors that positively impact each company’s organizational culture and bottom line business outcomes.
Employees, teams and business units receive clearly stated performance goals. They’re positively reinforced for behaviors (including learning) that lead to the quickest realization of those goals.
Performance and corrective feedback are provided in real time based both on individual performance and big data streams that link multiple actors and stakeholders inside and outside of the organization.
The end goal is to motivate people and rapidly build upon or change existing behaviors and then to generalize and maintain those new skills, through a deeply engaging and motivating interaction, a learning experience that creates real, immediate value and benefit for the end user.
Bunchball is generating one powerful business success story after another. From its work with corporate giants like Coca Cola and Ford to major television networks, technology and marketing companies; all of whom are utilizing elite gamification interventions to revolutionize how they do business.
1. This is How Rajat Paharja Is Redefining Gamification:
What’s the #1 reason Bunchball are hands down the world’s top high performance gamification company? Well, it’s because they are literally defining the very conceptual and strategic essence of their craft as it evolves.
Rajat Paharia, arguably one of the most influential and inspiring gamification thought leaders (also founder and Chief Product Officer @Bunchball) has recently been helping to clarify and defend the true definition of high performance gamification:
“…gamification isn’t about using “games.” Gamification is about motivating people through data – capturing the big data that your customers, partners and employees generate as they interact with online experiences, and then using that data to motivate better performance.” (Bunchball Blog)
“Gamification enables businesses to motivate customers, employees and partners to engage in high- value interactions - the very interactions that drive more sales, stronger collaboration, better ROI, deeper loyalty and higher customer satisfaction.” - (Huffington Post)
Rajat is also the author of the New York Times Best Seller Loyalty3.0 - You need to read this book if you are interested in Learning About high performance Gamification.
If you’re considering gamification for your own organization, it may be a read worth millions to you.
Apart from providing the industry its most valuable thought leadership there are several other reasons Bunchball is the World’s Leading #Gamification Company.
Second to the top of that list is their continuous stream of industry leading success stories, case studies and accolades. Take a look for yourself:
2. Bunchball Helped Coca Cola Strike Pure Brand Loyalty Gold!
• Coca Cola changed an entire marketing plan when they began working with Bunchball and utilizing their gamification framework.
• With Bunchball, Coca Cola launched My Coke Rewards targeting millennials primarily.
• Within a short time of launching the program the company was able to boast a lifetime membership of over 20 million members!
3. Bunchball and Gamification are Changing How we Consume Our Media
● The largest television networks in the world are allying themselves with Bunchball and utilizing their gamification model and ready to use tools to further engage their customers.
● USA, Bravo, and NBC have already started on the path of altering the way TV fans connecti and interact with the companies.
● These companies have or are implementing social features into the television shows allowing each viewer to truly integrate into the community
When USA Network reached out to Bunchball, for example, they were experiencing very poor results with their marketing endeavors for one of its most recent show. While their show Psych, had started with great reviews and a good deal of viewership it had begun to stall out.
The network didn’t believe it was the content. The new the show was high quality. To prove this they hired Bunchball and the results were as extraordinary as they were rapid:
• The viewer audience online jumped from a lackluster 9 million views a month to a breathtaking 16 million views.
• Average time on the show’s website went from 14 minutes to 22 minutes!
• Overall, by utilizing gamification they drove up active viewer engagement and arguably saved the network!
• Bunchball and USA created a user-driven social overlay called Club Psych a literal performance benchmark for the industry.
“In developing the program, we wanted to provide something to our fans for their unwavering loyalty to USA’s originals. Through CLUB PSYCH – the first initiative of its kind – we’ve seen our fans go from enthusiastic to rabid online evangelists or self-described ‘PSYCHOS’, spreading the word for Psych offerings and encouraging others to participate. You can’t ask for a stronger metric for success than this type of overwhelming fan engagement.”
4. Gamification Effectiveness is Synonymous with Customer Experience
• Bunchball doesn’t have to come up with false claims or brag because their customers, real experts in the field and armchair gamification Jedi’s from around the world do the bragging for them:
• in 2011 Buchball’s customer base doubled and has since gone up by 150%
• By providing an unparalleled customer service experience, Bunchball is being hired more than ever in recent years to help some of the world’s top companies share in the extraordinary business results.
5. Nitro - The Engine of High Performance Gamification
• One of the most inspiring stories behind Bunchball’s success has been with its incredible Nitro Platform, especially through its most recent addition Nitro 5.0
• Nitro now receives over 70 million unique monthly users and over 2 billion interactions per month.
• If volume talks, then how much talking does 2 billion interactions get?
• Check out the video:
6. Crafting a Transformative High Performance Culture @Bluewolf
• There is more to customer interaction and engagement than boosting the audience. A vibrant culture must be created to keep the visitors returning, happy, and excited for the project.
• Bunchball utilized their gamification strategies and exploded the marketing company Bluewolf’s brand reach, employee engagement and audience connection by partnering in their social media and other processes and using them to drive deep-engagement and user loyalty. The result? A complete cultural transformation!
Natasha Oxenburgh, the Social Programs Manager at Bluewolf describes the Bunchball experience beautifully:
"We’ve seen a total cultural transformation after deploying gamification from Bunchball to motivate our employees to participate in our Going Social program. We've tripled traffic to our website from social media platforms, tripled our blog readership, and have seen an eightfold increase in our blogger community. Internally, we saw collaboration increase 57 percent. Best of all, we’ve sustained those high levels of engagement ever since.” - Natasha Oxenburgh (Bunchball Website)
7. Bunchball and Ford: Active Employee Engagement from the Inside Out
Ford ran an audit on their customer service results and discovered that it was drastically low. Fearing that bad customer service could lead to a loss of sales and ultimately end up in a lack of profit, the company knew it had to make a big change and fast.
Instead of the company spending loads of money investing in retraining their sales associates or in other marketing focused initiatives, they did something far more interesting. They partnered with Bunchball.
Bunchball and Ford designed an interactive portal for employees that came complete with a game where employees can earn Loyalty Badges and other great positive reinforcers in exchange for virtual learning and engagement interaction with their product.
"From day one, the site experienced a burst of activity with over 100,000 unique visits. By week five, actions per user more than doubled, and total actions increased another 60%. Engagement with the portal increased with all employees, and a positive correlation between engagement and key sales and satisfaction performance indicators was proven." - Bunchball Website
By simply integrating an interactive piece of gamification content, the moral and loyalty of Ford’s employees increased measurably also increasing customer service and driving sales.
8. Gamification Excellence in A Call Center Context? Oh Yes!
Live Ops is an industry leader in cloud based contact center outsourcing. They’ve built a vast 20K+ strong network of call center agents, independent contractors from across the country who take and make customer calls from the privacy an comfort of their own homes.
• One of the most important and costly processes in the call center staffing industry is training and employee development. Can you imagine how much more challenging this would be for an organization like Live Ops who need to provide high value training to tens of thousands of employees who are working from home?
• The Solution? The "My Work Community" portal, yet another powerful application of Bunchball's extraordinary Nitro platform.
• Thanks to Bunchball Live Ops can now train, super motivate and most importantly, grow and retain higher numbers of their customer contact employees.
• My Work Community creates virtual learning and development missions that train and generalize new skills, while measurably increasing customer satisfaction and reducing call times:
“Agents could get badges and points if they completed additional training and certifications (this takes care of the autonomy, mastery, and progress motivators).
They received reward points for increased call conversion, and all points were tracked on public leader boards. (ditto);
Sharing knowledge, coaching, and networking were also rewarded with badges and real-time feedback (social interaction and contributing to a greater good).”
“Introduction of the platform was met with an 80% adoption rate in the very first week. And these adopters were found to have outperformed non-users by 23%, with an average +9% higher rate of customer satisfaction. Further measurement proved that gamification reduced training from an average of four weeks, to 14 hours. That's over three-and-a-half weeks of earned productivity.”
9. Is Gamification An Ultimate Active Employee Engagement Strategy?
The holy grail of contemporary business excellence is the pursuit of what’s called active employee engagement.
Gallup recently found that a 240 percent boost in performance in business outcomes is possible just by engaging your employees and customers.
Bunchball is leading that edge today with customer retention, time spent at each site, and this done primarily by measurably increasing active employee engagement on the job, in real time.
Bunchball is proving that they are the number one customer-driven company that is absolutely changing the way companies interact with their employees. As Rajat summarizes it so perfectly:
“Here’s the amazing thing about human motivation: If you can tap into it properly, there’s a never-ending supply of it. It’s like cold fusion for loyalty. And whoever figures out how to harness that energy is going to win.” - Quote form Fast Company Magazine
And harnessing the boundless energy source of human motivation is exactly what Bunchball is doing! This is what the industry itself is saying:
10. If The Industry Itself Were A Gamification Platform Buchball Would Be at the Top Of the Leader Board!
Bunchball is not only about providing just the right data driven rewards and recognition for just the right high performance behaviors within the companies that they serve.
They're also earning their own rewards and recognition for their extraordinary leadership role in the gamification industry as a whole.
Bunchball has become synonymous with excellence for creating deep engagement customer experiences by constantly striving to provide better, more targeted, and more effective marketing, active engagement and loyalty initiatives Bunchball is not only helping to turn companies around, they are now able to help create them from the ground up!
• In 2010 Bunchball won the prestigious Media Vanguard Award for Best Social-Media Loyalty Programs.The MVA was award based on Bunchball's landmark success with USA Network.
• In 2012 and 2013 Bunchball received the GAwards for Best Use of Engagement Techniques in the Enterprise, Best Consumer Facing use of Gamification, and Best Enterprise use of Gamification.
Bunchball has proven that it is a pioneer in the market due to their work with T-Mobile. They not only were able to help completely revamp T-Mobile’s customer care center, they were able to create an entire social media campaign that drove customer satisfaction rates through the roof.
Engaging the consumer, and the representative, their efforts have made T-Mobile, once a second rate carrier, into one the top cellular companies in the industry. Through their use of gamification tools, they have been able to increase T-Mobile’s image and presence in the market.
UPDATE: They won this one! Congratulations Bunchball!
Founder at Bunchball, Inc. - the Leader in Gamification. Author of WSJ & NY Times Best Seller - Loyalty 3.0
3.Best Use of Engagement Techniques in Employee Engagement
Allied International Credit Corp. (AIC)
Doing something that very few if any other companies has been able to do Bunchball took an industry that suffers from low morale, high turnover and other industry-wide poor performance variables and effected a complete overhaul.
Working with Allied International Credit Corp. (AIC), they were able to help redesign the call center's core processes to make it a great place to work. Through engaging the employees, they created motivation that turned the performance, the satisfaction, and the overall organizational feel around.
Best Use of Engagement Techniques in Consumer Facing Applications
Bunchball was nominated for their tremendous work and success with the Coke Rewards Program that gathered over 20 million people into their program!
It's Time Invite Bunchball To Join Your Team!
Bunchball and its founder Rajat Paharia are absolutely changing everything we thought we knew about organizational performance, social media, customer engagement, marketing, branding and loyatly.
Through gamification, they have absolutely changed the way the top companies in the world are interacting with their employees and customers.
Believing in gamification when other speculated that it wouldn’t last, they have not just become a size-doubling corporation that does gamification; they are a corporation that has become synonymous with gamification and how it's continuously being redefined and improved.
Individualization and attention to detail are just a part of the reason why Bunchball has not only survived, but has excelled when many competitors can’t even get off the ground in the first place.
Taking giants like Coca-Cola and breathing new life into their marketing, they were able to reach a niche market that other marketers had underestimated through a technology they could not even see.
Can you imagine how your organization will benefit with the ready to implement tool, strategies and expert knowledge that Bunchall will bring to the table?
It’s time to let Bunchball join your team. It’s faster, easier and more affordable than you think!
In addition to knowing your passion position, social
media has now become a critical success factor for your business more than ever before!
Yet you
barely keep up with the existing social media sites, the rollout of new
programs, platforms, devices, and software, little less try it all.
That's probably why Google+ seems to have been left in the proverbial dust.
After being introduced over 3 years ago, it does not seem to experience the hustle
and bustle of say Facebook. But that's more or less a rapidly fading illusion. Have you been to G+ lately?
Seeming activity levels aside Google+ is actually very quickly catching up to
Facebook, many social media thought leaders are beginning to predict that G+ is
slowly becoming the ultimate social media meg platform. So get in on the ground
floor!
It
has over 400 million users to date, so it isn’t about the people who are hoping
on. The problem that we see for average users around the world is that they don’t
really understand the seeming complexity, or the extraordinary potential of
Google +.
Those
who take a few hours to master the G+ basics are experiencing exponential growth
in their online branding presence.
This
post is designed to do just that: provide you with a step by step overview of
how and why to use the basic Google plus tools and features.
Like
getting a new iPhone and only using it to make calls, many underestimate all
the ways you can use G+ personally, as well as to seriously enhance your practical
business marketing reach.
With
Google plus, Google has incorporated all the features that you get with sites
like Facebook. Using it you can text and post both images and video to your
page. Facebook may be starting a slow decline with increasing numbers of people leaving for Google+.
Trying
desperately to keep in front of the market, they are scrambling to catch up to
the power of Google+ before the average business owner figures out all the
powerful social connection tools that it contains.
If
you are one of the 400 million plus people who have downloaded and uploaded an
account, take the time to see what it has to offer before you decide that it
isn’t worth the time.
This
post is designed to do just that: provide you with a step by step overview of
how and why to use the basic Google plus tools and features. For example:
There
are features that you can’t find anywhere else and enhancements to your
favorite tools that you use elsewhere. Not just a pretty face, or a popular one
on the market without a reason, Google is proving that there is a reason why
they are a household name.
Holding
prominence in search engine history, they are now making history for those
looking to catapult their business to greatness.
What are the major features not to be
overlooked on Google+?
With
so many features that deserve bragging rights, there are three that stand out
in the mind of users. They enable people to connect and stay in contact around
the globe easier than ever before. The following three features are those that
have the biggest impact on your ability to gain exposure and stay in “the know”.
No size limits allowed
Unlike
other multi-media portals you are able to upload as much content as you want.
There is no limit to the size of the articles that you add to your account. In
the past you were forced to shorten your article which could lessen both the
effect, or the quality, of the article.
Google+ allows you an endless amount of space to display
whatever it is that you want. You don’t have to worry about sacrificing the
content to fit it all into a squashed space. A clean slate, literally, it is
your canvas to decorate anyway, and as grandiose, as you want.
Time To Unleash the Extraordinary Power
of Google+ Hangouts
Go
ahead and do away with the conference room. They’re stuffy anyway. One of the
greatest features on the new Google+ is the ability to live chat with up to 10
people at the same time. There are also tools that allow you to post to the
group while the video is running live.
You
can have one of the most important merger meetings, or plan a bridal shower,
all remotely. Keeping in touch with many people at a time is not only good for
your personal life, it can do wonders for your virtual office space. Think
about the money your business could save if no one had to travel to discuss the
important stuff.
Circles and Circling
Just
like you want to keep your friends separate, sometimes you may want to create
circles for business contact purposes. Being able to make circles of people
through dragging and dropping contacts is a great way to include, or exclude
people, with ease.
There
are always things you want to keep private or let go public. By designating the
circles either private or public, you can ensure not to mix the two up.
Branding Strategies
If
you are sitting back trying to think back to your days in Marketing 101, brand
marketing is a way to make your brand a household name. At least that is the
goal and the condensed version. Google+ can accomplish for your company brand
what it would have taken years to do in previous decades.
By
using the full power of Google+ you are able to create a name brand that will
be recognized around the globe with ease. You no longer need an SEO company, or
marketing agency, vying to put you to the top of search engine ranking. When
you know how to use the tools contained within Google+ you are able to do it
all on your own.
The Powerful Account Feature
The
best part about Google is that it touches everything, and well everything
touches it. You are able to utilize everything that Google+ has to offer, and
combine it with the power of Google all in one convenient space.
Integrate your
email account with your Google+ account so that all you need can be accessed
easily with one touch technology.
You
are able to set up accounts that are either personal or professional, but they
are all located in the same place. Having all things in your world connected in
one spot is an amazing tool. You need not switch from one application to the
next continually to find what you are looking for.
It is all categorized and easy to
navigate.
That is one of the cornerstones of Google+ technology. Starting with your
personal profile you are able to extrapolate to your business account. Having
the capability to hold up to 50 business pages, there truly is space for
everything you need.
Why do we call it the world wide web? Because all things are
connected to everything else. Google+ allows you to link your website to your
homepage and likewise to your social media accounts. That takes away from the
hassle of constantly having to integrate it all yourself. It is all there in
front of you to use when you need it, and how you need it.
To
drive your ranking higher, use keywords in the bio of your account to create
relevance, and to top it all off, make your pages look that much more
professional by using a compelling cover photo to represent yourself.
The Local Feature
Since
local pages rank higher in search engines, you are able to keep your pages
local specific. When people are trying to find your business, they are most
concerned about your local reputation, making adding reviews to your local page
that much more relevant.
Almost
all users are now searching from their smartphone or mobile device. They are
able to locate information in an instant that will literally, and physically,
drive them to your business. Giving information that people need and want like
location, directions and hours of operation is just one of the many advantages.
Living
in an instantly gratifying world, if your potential consumer can’t get what
they want on your page, they have no problem moving along to your competitor.
That is why ease of navigation is so crucial to your bottom line.
With
Google+ you can easily increase your ranking to number one when someone does a
search for your business. By using keywords and phrases in the “from owner” category,
you are able to drive your site higher.
The
best feature locally is to upload photographs of your business. We all know
that if a customer can’t see it, it doesn’t exist.
The Circles Feature
It
is all about who you associate with. With the circle feature you are able to
form connections with the w/i G+. You can add anyone to your circle, and
likewise, anyone can add you to their circle.
Once
you are contained within a “circle” you can post to it, and read from it. Being
able to share with part of a group is an important tool for both personal and
professional reasons. You can group by business to business, local, or name
your own circle.
It
is a great way to keep your contacts separate and personal. Since social
networking is the name of the game, this feature gives you the tools to build
your own networks to take from when you need them.
You
don’t have to search to use a network, it is already built and there to use in
your account. When you make changes to contacts in your circle, they are seen
by everyone. That keeps everyone simultaneously in the loop. A good circle
means that you are endorsing someone, or in the reverse, you can make a
statement by just removing someone from the circle.
The Posts Feature
When
you want to post something to share with the group you are able to make the
post either personal or public. Sharing with the group, or the individual,
gives you the power to make announcements only to those you want.
For
marketing purposes, your public posts are picked up and used to rank your
website higher on search engines. You can also use other social media tools
like hashtags, or tag connections in your posts, to other references or
mediums.
Since
social sites are all about networks and linking things together, Google+
provides you the ability to link to video and downloads so that you videos can
be played it in the posts that you send out.
Looking
high tech has never been easier. It makes your business look big time even if
you are small time. There are also no size limitations to the posts that you
can create. You needn’t sacrifice quality to fit into arduous parameters.
The
sky is the limit, with a limitless page to post whatever you deem important. If
you want to make something stand out, or deemphasize something else, you can
use font tools to emphasize and get your point across.
The Hangouts Feature
If
you want to virtually hang out with anyone, you have a virtual space to do so.
You can have a simple video chat with Grandma, or you can chat with up to 10
people at a time. Imagine the potential for your business meetings, or meeting
with a client.
Cut
down on the expense of having to travel onsite for small problems. You can
discuss it on Google+, brainstorm, or work through any kinks all remotely. No
other program gives you that type of flexibility.
You
may not want to share your screen with everyone, but if you do, you have the
capability to do so. Including the ability to share access to all your Google
docs, you can keep people constantly updated on those things you want, while
disallowing access to the things you don’t.
With
live chat features you can have a conversation that can’t be misread through
typing. The live chat feed On Air allows you to settle business matters eye to
eye, as all professionals should.
If
there is a dispute about what is said, or you just need to refer back to the
previous conversation, G+ records all Hangouts On Air for later use. The best
part? Google+ will email you the feed recording of the conversation to your
business or personal email inbox.
If
you want to use the feed for anything else, you are able to edit it. Once you
have it just perfect you can upload to other arenas such as YouTube. Once there
you can flag it as private so that it can’t be viewed by the general public.
The Blogging Feature
A
great way to drive traffic to your site is through blog content. Google+ links
your blog posts to your account and to all other features of Google+. In doing
so, it creates backlinks that are picked up as relevance to search engines.
Putting
your personal stamp to connect to other sites, it can increase your search
engine ranking. Even if you don’t have a blog, you can use your Google+ page in
leu of one. You can build multi-media posts to further your relevance to social
media sites.
That
translates into increasing your SEO. If your company is more “low-tech” than
the average site, you can use Google+ to bridge the gap and compete with other
businesses that may be more cutting edge.
You
can make posts public which can be seen by potential consumers, or keep them
private, the choice is yours. When you include #keywords in the post, they are
just as useful as the content that you would have in a high tech blog content.
Leave
Value Adding Comments To Create Connection and Deep Engagement Levels
Want
your Google+ follower numbers to explode? One of the most powerful brand
building strategies on Google+ is to leave comments 200 -300 words long that
add to the value of the post you are sharing.
You can often accomplish this through "snackification" of your own relevant content. This unleashes a powerful win-win scenario because you are essential adding value, depth and engagement to someone else's post by summarizing and sharing your own content.
Commenting
sends powerful social signals through Google’s algorithms and through
prospective followers – your future customers.
It's also the basic engine of a powerful new approach to social media marketing that I call "preemptive social engagement."
The Social Search Feature
Not
only are circles a great feature for your Google+ account, they also affect
your social searches. By putting contacts into categories, it makes it easier
to search, or select for, different criteria that you need to isolate.
Simply
link your website to your G+ account to make searches easier and all
encompassing. Add photos in your search too. It is an advanced system that can
translate not only text, but images, for search purposes.
The Direct Connect feature allows you to connect
directly to your circle contacts. Once you add them to your circle, they are
automatically included into your G+ account. If you want to use a search
without the influence of your account you are still able.
All
you have to do is log out of your account and use the search engine as you
normally would. Circles are a great way to strategize for your business
processes. It is a way not only to categorize, but to include, or exclude,
people or businesses from your search.
Sometimes
it is just as relevant to leave people out as it is to include them for your
business strategy.
The Dashboard Feature
One
of the most advanced feature that G+ offers is the Create Brand Dashboard.
Constantly keeping you updated on the things you want to know, you can set your
dashboard to alert you when new things are posted.
You
can also save searches done so you aren’t wasting time continuing to research
for the same criteria. Once you have saved your searches, you can go through
them easily based on certain parameters that you set.
Filter
them by kind, type or sort them as you want. One of the best ways to customize
your information, it gives you the power of information to access immediately
when you need it. If you have something that affects your business, or you
personally, you can add “Ripples”.
Ripples are a way to identify
those things which change and will have an impact on you personally. Watching
for trends, or changes over time, it can keep you updated and in the-know on
the things that really matter.
A
great time saver you are able to bookmark your +1 articles to use at a later
date. Nothing is more annoying, or time consuming, than having to search
constantly to refer back. Simply add a bookmark and always have it stored on
hand.
All
of your +1 articles are available through your G+ account so you don’t have to
flip back and forth, saving you time and frustration. Keep all your information
in the same spot. If you are talking to clients, or need information quickly,
you know where it is housed and how to access it.
Like thinking on your feet G+ thinks for
you and
has it ready when you need it. A continual updater of the things that matter
most, you can take stock of not only what is going on in your world, but the
influential world at large. Don’t miss out on market trends and changes because
you are too focused on your cog in the machine.
Instead
of continually having to switch between programs and sites, G+ has all that you
need on one page and in front of you. Totally customizable, you set it up the
way that it makes sense for you.
The
best way to integrate your business and personal life, you can synch those
things in your life that matter most. For a chaotic business owner, there is
rarely a line that is drawn between the two. Having it all located together is
a great way to be on top of your game in all ways.
Use
all the tools available on the internet, including those found on social media
sites, to continually rank your business higher. For all intents and purposes,
if you don’t exist on the first page, you don’t exist at all.
Why you MUST fully exploit Google+ for
your Business
Since
Google is the leading search engineer, doesn’t it make sense to use the tools
that they created? Most often we don’t even know what we need until we have it.
Google+ is a perfect example of that.
If you
have ever used another social media platform and thought, “You know it would be
great if they had…”, it is probably on Google+.
The best minds in theindustry have gotten
together and created a product that gives you everything you want, including
those things you didn’t even know you wanted.
Staying
in touch with people is important, as is staying in touch with the world at
large. Your business isn’t surviving in a bubble. The more you connect with the
world, the more exponential growth you will experience. Being able to link your
personal and professional life is something that no one else has perfected
until now.
Since
you spend so much of your life going between the two, isn’t it great that
someone has finally found a way to combine them so you don’t feel so torn.
Instead of wasting time flipping through programs, or among them, have
everything you need at your fingertips.
Like
a personal advisor, a personal branding expert, meeting facilitator and a high
tech SEO Company at your service, Google+ gives you all you need to build a
serious online brand and to majorly thrive in your industry!
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