9 Tips and Tools to Bring Out Your Inner Change Agent!
Are you one of the many managers and HR professionals swimming against the swelling tide of the70% employees disengagement rate?
Well, it turns out that changing your company's culture with a strong burst of tighly focused changed from the middle management level may be a critical success factor!
That means teaching and learning the change management basics. It also means leveraging some powerful virtual tools for effectively:
Measuring and implementing the key action-learning steps towards your core culture change goals,
Performance coaching your employees,
Recognizing and reinforcing the most high value work behaviors,
Rinsing and Repeating in an iterative organizational learning cycle.
Why change your culture? Companies that effectively communicate and manage the organizational change process are 350% more likely to outperform their competitors.
Here are 3 great online tools you can start using right now to begin measuring and changing your organizational or team culture:
Start building a high performance work culture right now with CultureIQ. They provide Powerful metrics made simple with a user-friendly dashboard. You get meaningful and actionable analytics to help you identify and change key organizational pain points.
You've got to see15Five! They provide a Web-based platform that directly targets employee manager communication process "to align goals and uncover obstacles and opportunities that are often missed."
Time to Gamify with Bunchball: Once you've identified the key performance goals for your organizational learning and culture change process, it's time to contact Bunchball.
Bunchball's incredible Nitro platform allows you to measure and positively reinforce employee performance, learning and change goals as movement towards them unfolds in real time.
Bunchball's highly customizable gamification platform is proving an award winning industry leader again and again. They're constantly sparking previously unimagined performance gains and even complete company transformations in organizations as divers as: tech, digital marketing and call centers! Take a look:
Here are 6 thought provoking change management tips via this great infographic I found on TheUnderCoverRecuriter.Com.
You finally got the call to be interviewed for your dream job. You know there will be dozens of other candidates competing for the position. "Winging it" is not an option. Use every spare moment between now and the interview to really learn everything you can about the organization, its core business strategy and its culture. Do you know who founded the company? Do you know its vision and mission statements? Also, make sure to find out everything you can about the major tasks and responsibilities that define the position you're applying for. What concrete examples of work and volunteer experiences do you have that fit the new work role and company culture? What are the top work challenges faced by this new team you're joining? Did you know that there are 11 dangerous yet all to common non-verbal errors that thousands of hiring managers surveyed say are major sources of almost instant new candidate rejection? Do you know the 10 most common errors leading to interview failure? Here's a great infographic from ClassesandCareers.com that outlines the top 21 job interview errors and how to avoid them:
Need an Amazing Twitter Community Made up of Thousands of Real, Passionate Re-Tweeters?
Don't Have Time to do all the Social Media Work? Here's how we'll Build Your Amazing Business Twitter Account Fast:
“David is a true expert in social media. He not only helped me achieve my Twitter goals, but he also provided a vast wealth of information on building a meaningful social media experience with my market." - Elance Customer
I've been developing and testing a number
of powerful new micro-content-marketing Twitter strategies over the last number of weeks. The result of my most recent Twitter missions?
Extraordinary! This is what I've accomplished:
1.Close to 4000 High Value Niche-Targeted Twitter
Followers in Just Over The Last 3 Weeks @P2PEngagement and Growing
Fast!
2. Over 10,000 Niche-Targeted Blog
Visits In the Last Month from Twitter!
3. A Huge Jump in Twitter Engagement Levels as Measured By
Kred.com Stats With close to a 300% Jump in Objectively
Measured Engagement Levels.
Twitter is one of the most effective social platforms for
both driving high volumes of real time blog traffic and for directly engaging
your most high value followers.
Here Are The 3 Powerful New Twitter Engagement Strategies
That Have Drive These Amazing Recent Gains in My Blog Traffic and Engagement:
1. Frequently Share High Quality Images:
As a relative newbie to Google+ I noticed that a number of
newer business accounts were enjoying high levels of follower growth by sharing high
quality digital nature images.
For a very busy social media manager and blogger this
makes perfect sense to me. Beautiful high quality mainly people-free images of
serein nature settings offers a welcome break from the massive flow of
busy business related social media content.
The Powerful Result of sharing high quality
nature images?
1.A massive surge in the number of RT's and
favorites to my Twitter account generally;
2.A tremendous increase in the rate of re-tweeting,
favoriting and commenting on my blog content Tweets
3.Hundreds of almost instant page views to this blog after just 10 minutes of Tweeting high quality images interspersed with my direct
blog post Tweets.
How Did I Find Such a Huge Number of High
Quality Images to Tweet?
Simple. I created and gradually built a Twitter List of
exceptional nature photography-sharing Twitter accounts.
This way I have a constant flow of breath taking
images to RT and interpose with my I own content and content that I curate from
other amazing social media, gamification and social media sites.
What's really driving my Twitter success and growth is
really an integrated list based and truly organic content marketing
strategy.
This why I also get to frequently engage and directly tweet
chat with industry thought leaders, CEO's and best-selling authors, -
which often creates a surge in targeted blog traffic as well!
2. How did I Manage to Attract Thousands of
Real, High Value Twitter Followers in Under a Month?
Actually, I've discovered what I think is the most powerful
Twitter following strategy currently available! It allows you to quickly
accumulate huge numbers of followers based on selecting accounts with a high
likelihood of following you back.
Getting several thousand highly active and very large
Twitter accounts to follow me has enabled me to do what's called
high frequency Tweeting at strategic times during the day, - those well knownbest times to tweet.
It's amazing to see how high frequency tweeting actually
increased engagement and blog visits. You would think tweeting several times
per hour would result in a lack a high rate of un-following.
Yet not only have I seen an increase in traffic and
engagement, but I've also had an large and constant increase in the number of
followers I get, directly from the highly effective micro-content-marketing
strategy I've developed and am now sharing with you.
I've actually written a short must read post that
describes exactly how to get thousands of real followers to your account fast.
It's called:
Although the article is written for a Twitter for business
audience, it's perfectly suited for rapidly building a deep engagement Twitter
account for your personal brand as well. This post also explains the high frequency tweeting strategy I mentioned as well in much greater detail.
Whatever you do, don't buy fake followers for Twitter or
any other social media account.
All the major social platforms and search engines are
working on way of getting rid of fake follower (and other fake social
signal-based) accounts. Fake is not worth it in the long run! This follower strategy enables incredibly Twitter synergy between tweeting high value content and images and my own blog post links. Having several hundred new followers checking out your site just as you post fresh blog content is a serious blog traffic booster. And remember: Effective Blog Posting is one of the most powerful organic SEO and content marketing strategies available today!
3. Build and Use Twitter Lists as Your Core
Content Marketing and Social Engagement Strategy
It took me a while to really catch on to the amazing value
of building Twitter Lists. But these are absolutely essential to my phenomenal
success on Twitter. Twitter lists are not new, but using theme to curate high value images as part of a 3 pronged micro-content -curation and accelerated following strategy is.
What's a Twitter List?
A Twitter list allows you to create a separate Twitter
stream around your #keywords and themes your content marketing around on
Twitter. That way you don't have to look or try to work with the huge
volume of otherwise disorganized and unrelated Tweets to your main focus.
For example, I love gamification.
So I have a gamification list. When I click on the list I can see what my
favorite gamification companies, designers, CEO's and thought leaders
are tweeting.
I can then strategically RT and favorite gamification
content (tweets) from other accounts, especially around those times when I will
be posting a new gamification blog post.
I also get to see what kind of #tags the larger
gamification community is using so I can add these to my #tweets when I post my
own fresh or existing blog content.
I also have #tech, #socialmedia and of course #images lists
that I regularly add to as I discover new high value and interesting accounts
that I know will add value for my followers via my Twitter micro-content
marketing strategy.
How do You Build Strong Twitter Lists?
Start by building just one general Twitter list that
reflects your the general theme of your Twitter account - business or personal.
For example, I started with one general tweet list that
included blogging, tech, startup, gamification, content marketing and social
media accounts.
Eventually, as my core Twitter list started getting too
big, I started creating sub lists and removing accounts from the general list
and adding them to the sub lists. For instance I now have separate #images and
#gamification lists.
Your Key Take-Aways Form This Twitter Tips
Post:
1.Build an Image List and Share High Quality Images to Intersperse with The Other Content You Share. I Recommend Nature Images to Give offer Your Followers a Break from Information Overload as usual.
2. Get Thousands of Targeted Twitter Followers Fast Based on Selecting Them Based on Their Highest Likelihood of Following You Back. This Will Literally Save You Months if not Years Worth of Time Building Your Twitter Account. Check out My Short Must Read Article Outlining This Powerful New Twitter Following Strategy.
3. Grow Your Twitter Lists as Your Core Twitter-Content-Marketing Strategy. Start with 1 General List and Break it Down into Multiple Sub-Lists. Make Sure To Also Use My Highly Effective Preemptive Social Engagement Strategies To Build on the Tips and Techniques I've shared with you Hear today.
The #1 Reasons Twitter Business Accounts Fail and The
#1 Thing You Need To Be Doing About It Right Now!
Twitter is hands down one of the most powerful social media
platforms for:
1.Building brand awareness across a vast social
network of 271 million monthly
active users; 2.Driving large volumes of targeted traffic to your blog
(content marketing strategy #1) For example, this blog gets several hundred
targeted page views per day from Twitter alone and has been instrumental in
building our 5 star article writing and social media management business on
Elance) and;
3.Directly
connect with and socially selling to your ideal customers: People who are
looking to buy your products or services right now, but who have not been able
to find you yet online.
Over the past few years I have seen so many amazing tech
and appsstartups and even well-established
real world businesses start and completely fizzle out on Twitter.
I’m talking about the complete or near complete Twitter failure of hundreds
of business with extraordinary value propositions, - business offering products
and services with the obvious potential to create serious value for their ideal
customers.
So What’s
the # 1Reason so Many of These New Business
Twitter Accounts Quickly Fizzle into Inactive or Underactive Status?
A complete lack of followers! In order for a business to
reap the incredible benefits of Twitter as a core social media marketing
strategy, it’s essential that they have thousands of niche targeted followers.
It’s virtually impossible to do active preemptive
engagement or targeted micro-content-marketing on Twitter without first having
a solid base of thousands of followers. The business I've seen fail make the mistake of trying to
simply billboard their marketing materials and message directly to a very small
number of followers. The result is a minuscule number of often poor quality
follower accounts.
The challenge of getting thousands of ideal customer
targeted followers is even more challenging now that:
1.Twitter has long since banned the automated
un-following and following process; and,
2. Twitter changed its basic format, the
follower accounts page has huge graphic displays of each account that’s
following you. So it can take hours now to scroll through so many accounts and
try to decide to follow or un-follow.
These obstacles significantly slow down the
rate by which your account will be noticed and followed back.
So
what’s the Solution? How do you Get Thousands if Not Tens of Thousands of Targeted
Twitter Followers To Your Account Fast?
The solution is actually what I now consider to be the most
powerful Twitter management software currently available. And there is a free
version you can use.
We’ve had over 500 new highly active followers per day when
we actively apply the strategy I’m describing here.
We now have27K+ (update: now close to 34K) highly active and deeply engaged Twitter followers @P2PEngagement and
growing very fast. We get several hundred page views from around the world (mainly
the United States) from Twitter alone to this blog!
Here’s
the Strategy and The Steps You Need to Take to Really Make This Strategy Work for Your
Business Twitter Account:
The strategy I recommend starts with not just the use of, but the
proper use of a very powerful Twitter tool. It’s a tool that allows you to
first instantly select competitor and other potential customer-rich Twitter
accounts.
It then quickly populates a list of all your selected
account’s followers. You can then rapidly follow any or all of the followers of
the account you've selected. You don’t have to waste hours scrolling through the clumsy new
Twitter follower page. there are also powerful account metrics you get to
see and work with.
You can reciprocate and quickly follow back all the
new accounts that are spontaneously following you. As importantly you can
rapidly remove the accounts that you've followed that have not followed you
back.
Now
here’s where This Particular Twitter Tool Which I Will Now Name, Has Really
Revolutionized the Twitter Following Process.
Now the above mentioned following and unfollowing processes
are available through a number of great free and paid Twitter tools.
But this amazing Twitter Management Tool “Tweepi” allows
you to do some truly incredible strategic Twitter following in the paid
version, which at such a slight monthly cost is Literally worth it’s wait in
Twitter-business gold.
So What
Makes Tweepi So Special?
Tweepi allows you to do 3 very powerful things at once.
This is the real value of this blog post.
You really need to read these next brief sections very
carefully if you want to take the first critical step in towards reaping the
powerful benefits of Twitter for business. Tweepi allows you to simultaneously:
1.Identify and follow Twitter followers with a very high likelihood of
following you back;
2.Follow Twitter accounts that are highly active; and,
3.Follow Twitter accounts that have a high number of followers.
How
does Tweepi “Know” if An Account is Highly Likely to Follow You Back or Not?
Here’s an example. Let’s say you’re starting a social media
management business. You’ve used Tweepi to explore the followers of a social
media account run by a highly successful social marketing business with a great
Twitter brand presence, like the one you’d like to develop.
The paid version of Tweepi allows you to click on (from a
drop down list sorting menu) the follow back ratio display of each account.
What does that mean?
It means that you get to see the how many Twitter accounts each
of the target accounts, for the account you are now exploring, follow back
their followers back!
For example, on our @P2PEngagement account we follow back
100% of the real targeted followers who follow us or who follow us back.
So we have a follow back ratio of 100% most of the time on
Tweepi. So we are the kind of account that are 100% likely to follow you back,
as long as you’re account is real and your have an interest in social media,
blogging and gamification.
You will greatly increase the likelihood and speed by which
people follow you back by first following Twitter accounts with a 100% (or
close to it) likelihood of following you back.
Our account is well established with over 27k+ followers. I’ve
found that it’s best to select accounts that are in the 95%-150% follow back
range.
As you’ll see when you start to use Tweepi, the vast majority
of Twitter accounts have a very low (30-70%) or a very high follow back rate
(200% to up to 5000%).
These are the same vast majority of Twitter accounts who
are unlikely to follow you back, that might be bots/fake accounts or who will
eventually unfollow you to make it look like they are a very important accounts
after a few days or weeks.
For a new account, I recommend that you stick as closely as
possible to the 100% follow target range. This is comparatively small percentage
of the Twitter accounts you’ll see.
For example you might find 1-20 per 200 accounts. But it is
so worth your time to follow accounts with such a high demonstrated likelihood
of following you back when you’re just starting, rather than following 2000
accounts and simply hoping they’ll follow you back (when most will not). Tip: If you are doing manual following on Twitter - follow accounts that are following slightly more than are following them.
Tweepi
Allows You To Follow Highly Active Accounts.
You don’t want inactive or fake accounts following you,
because inactive accounts can’t RT, favorite or click on your content links.
Not only does Tweepi allow you filter accounts for the 100%
follow back ratio sweet-spot , but it also allows you filter for the last time
each account tweeted.
Recent tweets (i.e. within minutes or hours) combined with
a 100% follow back ratio are a powerful way of identifying highly active
accounts who will follow you back.
Why is
it Important That You Follow Accounts with A High Number of Followers?
Effective content marketing of Twitter means that you need
to increase the rate by which you Tweet as your number of Twitter followers
increases.
Twitter accounts with high numbers of followers are more
likely to keep following you if you tweet a lot each day. This includes the all
so important intermittent automation of your Tweeting process.
Have
you heard about the Powerful 15 Minute Rule?
Back in January Twitter community manager Jade Furubayashi conducted
a ground breaking Twitter experiment.
She
was concerned that tweeting to frequently would cause Twitter followers to
unfollow her. Wow was she wrong. And she proved it!
She experimented
by tweeting every 30 minutes or every 15 minutes with a focus on key times of
the day that are known to be the best times to Tweet.
The
findings were as incredible as they were unexpected.
What did
she discover? This how Jade explained her findings:
“After compiling the data from both weeks, I
found that Tweeting in 15-minute increments increased traffic by 31% and
engagement by 89%.” - Jade
Furubayashi
Engagement
as measured by click through rate to content (i.e. blog posts) stayed pretty
constant when tweeting every 30 minutes vs every 15 minutes. But because the
rate of tweeting was doubled the number of page visits all most doubled!
What are the Key Lessons
for Quickly Growing Your New or Under-Performing Business Twitter Account?
Start
by getting at least a few thousand highly active followers using this Tweepi
strategy I’m recommending.
Twitter
is constantly limiting what these otherwise powerful Twitter management tools
can do. So it may be just a matter of time before you won’t be able to enjoy
the powerful benefits of These kinds of Twitter tools.
Tweet with a low frequency
at first using
my preemptive social engagement strategy for Twitter but increase your tweeting
frequency as your Twitter account increases in size.
And of
course: Always make sure that you are Tweeting and RTing the highest quality
content!
Make
sure to follow accounts that have both a high likelihood of following you back
and at least 3000-5000 followers.
Having
account follow you with a higher volume of followers means that you can more
quickly increase the rate by which you RT each day.
In the
long run, you need to have thousands or tens of thousands of highly active
accounts following you, who also have thousands or tens of thousands of
followers themselves. This will drastically increase the Twitter-reach of your
business, your brand and your blog content.
Don’t have the Time
To Build an Extraordinary High Quality Business Twitter account? Let Us Build
It For You!
Remember,
having far too few high-value Twitter followers is the number 1 reason I’ve
seen otherwise great business Twitter accounts fail.
Getting
thousands of targeted followers for your account is only the first step in
establishing your high.
You
also need to be actively engaging your followers and curating and sharing high
quality content every time. And this whole process takes hours per day and at
least a few months.
Don't have time to build an amazing business Twitter Account? Let us do the work for you (P2P Twitter Followers)! You'll have thousands of niche-targeted and highly active REAL Twitter followers within about 4-6 weeks or you Don't Pay!
This is a really helpful infographic on how to build your personal brand via social media.
It provides very clear, very simple and truly value adding tips that you can start applying right now in your personal or business social branding strategy.
Bottom line: you're going to have to master the art and science of active social engagement. Put simply you need to build a personal brand that people can really connect with. Yes blogging is a critical success factor, so is creating a focused value proposition.
This infographic clearly and simply states these facts along with the rest of the A-Z of effective personal branding:
SEO is dead. Ok, "dead" may be too strong a word, but SEO as you may
know it no longer exists. Senseless keyword stuffing, copy-spinning, the
so-called "black hat" techniques and other practices that once made SEO
the sacred domain of online marketers no longer guarantee to generate
the same volume of traffic for bloggers and website owners. Google's
algorithm changes have seen to that. Instead, we're seeing a new
approach to online marketing emerge, one that gives more importance to
high quality, original content. This is the dawning of the Age of
Content Marketing, you see, when not only is content king, it's the
absolute truth. On the surface nothing much has changed. Blogging
and producing engaging feature articles have been around since people
figured out how to make money online. Keyword-rich blog posts and
feature articles drove the growth of SEO. However, SEO eventually
evolved so that it became all about the techniques and the process. Content was soon relegated to a mere platform from which SEO techniques
were launched and carried out. A couple of things became evident as this
situation played out. First, it became evident that SEO was not rocket
science, and that anyone with enough time and gumption could get it
done. Second, and perhaps more important, it soon became evident that
not everyone had the time nor the talent to create great content to
anchor their SEO on. But it's the techniques that matter, right? At
least that's how the first generation of SEO experts saw it, and so
technique took center stage and content was its dispensable wingman. And
so that's how the age of dull, shameful and senseless content began. It
got so annoying that eventually Google put it's foot down and said
"enough!" Google changed its algorithm and started slapping wrists and
penalizing bad, annoying content. And so now, even if you're an SEO
ninja with a bag of arcane SEO tricks at your disposal, you won't get
too far with it if all you have are crappy, keyword-stuffed blog posts
and articles to go along with your SEO wizardry. And yet so many so called SEOs are still aggressively marketing these harmful practices. Google wants
high quality, original, compelling, engaging and relevant content. And
even if we don't admit it, so do we. Content is what attracts people to
your blog or website. If you continue to churn out great content, then
people will keep coming back to enjoy it or use it. The rules of the
game have changed right before our very eyes, and content marketing is
the new SEO (sort of). The sooner we accept and adapt to this new
reality, the better off our online marketing efforts will be.
So here are 5 ways you can execute your content marketing strategy and drive traffic to your blog or website:
1. Write for Humans It's
been said that "the eyes are the windows to one's soul." In a similar
way, your content ought to be the windows to your business. For the most
part, your blog posts and feature articles will be the first
opportunity for people to learn about your business, your opinions, your
advocacy or whatever it is that you peddle on the Web. In many cases
this content may be the ONLY way people will get to learn about you and
what you offer. So this is where you need to start and make a good first
(and lasting) impression. You need to provide blog posts or articles
that are written well and written for human readers. At the height of
the SEO fever, it was common to come across blog posts that employed
cutting edge SEO techniques aimed at gaining the attention and favor of
search engines, but which were agonizing and all-but-impossible to read. Make sure that your blog posts, articles, videos, podcasts,
infographics and other content are optimized for human consumption.
2. Establish Authorship
Google
has enforced a system that allows you to take credit for the content
you produce. Google Authorship is simple to implement, requiring only a
tiny investment in time to create and configure a Google+ account and
link to it from your blog posts. Because it is a Google thing, it offers
the benefit of tying in to their search engine results. As a matter of
fact, if you have your Google Authorship correctly configured, every
time your blog post appears in Google's search results, it will appear
alongside your Google+ profile photo. Research shows us that just having
your photo alongside the search engine result for your blog can
significantly increase your credibility and trustworthiness. 3. Embrace Social Media This
is almost a no-brainer, but in case there are still some skeptics out
there, here is the lowdown on why you need to get with the program. You
will have noticed by now that the one thing social media networks like YouTube, Twitter, LinkedIn and Google+ are great at is growing your
network of friends, followers and contacts. This may not sound like much
but it's a huge thing for businesses to have. When done properly,
social media is an effective tool to find a steady stream of new
prospects and an awesome channel for staying in touch. Use highly effective social media strategies
to promote your published content and drive visitors to your blog or
website.
4. Establish a Cadence
Blog regularly and consistently. If you regularly and consistently post great content every
Monday morning, people will take notice and expect to find a new post
from you every Monday. You'll soon find yourself top-of-mind for these
people and your readership will continue to grow and sustain itself. And
that is simply because of no other reason than people have begun to
expect your blog post each Monday morning.
5. Don't Dismiss SEO Entirely
Just
because SEO is no longer as effective as it once was does not mean that
is totally worthless at this point. There are still some elements to it
that make sense and constitute good practice within the new content
marketing paradigm. For example, while keyword-stuffing is no longer
welcome, it still makes sense to seed your content with strategic keywords, as long as they are work with the blog post's or article's
readability. Setting the <meta> description in the blog post's
<head> section also allows you to display a readable description
of the content when it comes up in a search, increasing the chances that
the reader will interact with and take action on the search listing. Find and understand these useful "remnants" of the past SEO age and put
them to work for your content marketing strategy. --- SEO as we
knew it is now dead, but from its ashes has arisen the new content marketing paradigm. It's a paradigm that favors those who offer true
value to their audiences and rids the Web of fluff and irrelevance. The
tips enumerated here are simple, but they will require commitment and
consistency for you to realize a tangible return on your content
marketing investment!
Don't have time to do all the work yourself?
Do you need deeply engaging content for your blog or website delivered fast? Let us write same-day, high quality original articles for you. Check out what our customers are Saying! @ Person 2 Person Advanced Social Media and Content Creation.
Person 2 Person Engagement
