The new world of predicative and behavioral analytics is as
fascinating as it is powerful. Future customer purchasing and other high value behaviors can now be predicted with extraordinary accuracy well before they actually take place.
Some of the most mind boggling applications are actually
patterned on the kind of neurocognitive information processing algorithms that
your brain is using right now to explore this blog post.
Predicative analytics is having stunning profit driven
applications from Banking and behavioral marketing to social brand amplification
and gamification.
For example, the extraordinary new start up Blab enables
you to predict and build content around viral social media trends well before
they go viral.
Resonate is revolutionizing marketing (and political) campaigns
by predicting customer purchasing behaviors based on their motivations and
values with the kind of stunning accuracy that’s literally leaving its
competitors in the dust.
Here’s an amazing infographic from FICO on the 4 ways analytics
think like you:
Header Image via: Wikimedia Commons
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