Showing posts with label content marketing. Show all posts
Showing posts with label content marketing. Show all posts

31 Content Marketing Tips to Increase Blog Traffic [#Infographic]




Blogs that have more than 100 high quality posts and that post fresh content 15-30 times per month see 500% more targeted search engine traffic on average. 

Combine high frequency deep engagement blogging with an extraordinary value proposition and you've got a blog that will generate leads and revenue for your business. 

But where do you get all that great content from? 

Do you have a working content marketing plan for your business? Are your audience getting value enough from your blog posts to make them share your blog contents?

Blogging based on a strong content marketing strategy means you have to  plan, prepare and research the article. before writing. 

You still have to edit and be sure that the article is readable before posting. It has to be of  serious and immediate value to your target audience. Only then will they share it.

 I found a great content marketing infographic to help you shape your content marketing strategy. You'll find these tips very useful when creating content for your business. 

There are 5 Steps that break down into 31 tips. 



These are the 5 steps: 


Planning And Research
Writing
Optimization
Making It Shareable
Promotion


Now, let’s take a look at each step one after the other to highlight the most valuable tips for each step.


Content Marketing Means Planning and Research

Planning and researching begins with finding keywords relevant to your chosen topic. One that people are searching for on Google and other search engines. To achieve this you can:


• Use Google Keyword Planner to get relevant keywords people are searching for:
• Search Twitter for popular topics that are related to your keyword. Your focus should be on those ones getting the favourites and highest retweets
• Do a Google search with your keyword to know other pages ranking for the same keyword based on Google’s suggestions that pop up as you type your keyword ideas
• Now create a list of compelling points you want get across on your blog post.


Writing Your Content

To make your blog post easy to read follow these steps:

• Make short paragraphs. Break up every 2-3 lines or every 75-100 words
• For every 500 words of text, include an image (the most shared posts have an average of 1-2 high quality engaging images per post)
• For easy reading use sub headers to break up your article
• Create a compelling headline with at most 55 characters
• Use bullets and list were necessary
• Spell check before posting


Optimization is Key

You have to optimize your content for search. This includes stunning visual optimization of your social media accounts. 

This for better ranking on the search engines. Here are some basic but critical SEO points to note:

• Post article of 1000 to 1500 words in length or more 
• Place your keyword into your blog title for easy identification by search engines
• Include your keyword in an H2 header
• Place your keyword at the beginning of your title for optimal results
• Make It Shareable
The more you share your high quality content on social networks the more popular it becomes. And the more traffic you get to your blog. This can mean more sales if you’ve written and extraordinary value proposition. 



Make It Really Easy to Share

Want more social shares to increase the social signals on your blog? Here are some tips: 

• Create an attractive custom graphic that shows the title of your blog. This will increase shares on Pinterest and other social networks
• Use click to tweet to include tweetable quotes and stats in your blog
• Create an infographic relevant to your topic and be sure to include it in your post
• Include videos or slide share presentation


Promote Your Content

To get more people to see your blog post you have to socially promote your blog. It may be the blog as a whole or a particular blog post. 

But focusing on promoting a particular post will give rise to reaching your target audience based on your #keywords. Use the following content promotion techniques to promote your blog posts:


• Send an update to your email list for instant traffic. Be sure to include a link to your blog post
• Share your blog post on Facebook
• Share on Twitter with your custom blog title graphic included
• Pin to relevant Pinterest boards to get more exposure
• Share your blog post on your Linkedin personal profile and company page
• Share to relevant Facebook groups
• Use Facebook adds and Linkedin sponsored updates to run targeted adds
• Install a social sharing plugin on your blog for easy sharing
• Consider other places like Reddit, Digg, Myspace and the likes. But you must understand how these sites and their communities work before posting your content. To avoid making wasted efforts posting on them. 
• Share your post on Google Plus profile and relevant communities




Check out the amazing infographic that inspired this post. It's from the content marketing masters at TopDog.com





                                                                                                                                                        content marketing checklist top image courtesy of: http://www.marketingfacts.nl/berichten/mediabesteding-hoeveel-tijd-besteden-we-aan-tv-lezen-internet-en-andere-med

Top 6 Social Influence Strategies Based on Science - #Infographic




It turns out there's a science behind how top influencers operate. And this science may have far reaching implications for your digital marketing business. 

Check out this great infographic I found at hubspot.com. It outlines some fascinating insights from Dr. Robert Cialdini's book:



Influence: The Science of Persuasion 






Here are Dr. Cialdini's Top 6 Science Proven Strategies for Effectively Influencing Others:



1. Reciprocity: It's not what you give but how you give it. 



2. Scarcity: The less there is more people seem to want it.








3. Authority: People are more likely to accept influence from credible and knowledgeable experts.  You might want to re-hang all of your degrees, diplomas and certificates. 



4. Consistency: Initiating small commitments is the foundation for initiating big commitments. 



5. Liking: Shared passions and interests enable persuasion and cooperation. 



6. Consensus: People are more likely to do something if you let them know most other's are doing it: 






                                       persuasion_IG

Is Effective Content Marketing Really Just Organic SEO Done Right? [#infographic]



   



 SEO is dead. Ok, "dead" may be too strong a word, but SEO as you may know it no longer exists.

Senseless keyword stuffing, copy-spinning, the so-called "black hat" techniques and other practices that once made SEO the sacred domain of online marketers no longer guarantee to generate the same volume of traffic for bloggers and website owners.
 

Google's algorithm changes have seen to that. Instead, we're seeing a new approach to online marketing emerge, one that gives more importance to high quality, original content. 

This is the dawning of the Age of Content Marketing, you see, when not only is content king, it's the absolute truth.

On the surface nothing much has changed. Blogging and producing engaging feature articles have been around since people figured out how to make money online.


Keyword-rich blog posts and feature articles drove the growth of SEO. However, SEO eventually evolved so that it became all about the techniques and the process.

Content was soon relegated to a mere platform from which SEO techniques were launched and carried out. A couple of things became evident as this situation played out.

First, it became evident that SEO was not rocket science, and that anyone with enough time and gumption could get it done.

Second, and perhaps more important, it soon became evident that not everyone had the time nor the talent to create great content to anchor their SEO on. 

But it's the techniques that matter, right? At least that's how the first generation of SEO experts saw it, and so technique took center stage and content was its dispensable wingman.

And so that's how the age of dull, shameful and senseless content began. It got so annoying that eventually Google put it's foot down and said "enough!"

Google changed its algorithm and started slapping wrists and penalizing bad, annoying content. And so now, even if you're an SEO ninja with a bag of arcane SEO tricks at your disposal, you won't get too far with it if all you have are crappy, keyword-stuffed blog posts and articles to go along with your SEO wizardry. And yet so many so called SEOs are still aggressively marketing these harmful practices. 


Google wants high quality, original, compelling, engaging and relevant content. And even if we don't admit it, so do we.
Content is what attracts people to your blog or website. If you continue to churn out great content, then people will keep coming back to enjoy it or use it.

The rules of the game have changed right before our very eyes, and content marketing is the new SEO (sort of). The sooner we accept and adapt to this new reality, the better off our online marketing efforts will be.


So here are 5 ways you can execute your content marketing strategy and drive traffic to your blog or website:


1. Write for Humans

It's been said that "the eyes are the windows to one's soul." In a similar way, your content ought to be the windows to your business.

For the most part, your blog posts and feature articles will be the first opportunity for people to learn about your business, your opinions, your advocacy or whatever it is that you peddle on the Web.

In many cases this content may be the ONLY way people will get to learn about you and what you offer. So this is where you need to start and make a good first (and lasting) impression.

You need to provide blog posts or articles that are written well and written for human readers. At the height of the SEO fever, it was common to come across blog posts that employed cutting edge SEO techniques aimed at gaining the attention and favor of search engines, but which were agonizing and all-but-impossible to read.

Make sure that your blog posts, articles, videos, podcasts, infographics and other content are optimized for human consumption.



2. Establish Authorship


Google has enforced a system that allows you to take credit for the content you produce. Google Authorship is simple to implement, requiring only a tiny investment in time to create and configure a Google+ account and link to it from your blog posts.

Because it is a Google thing, it offers the benefit of tying in to their search engine results. As a matter of fact, if you have your Google Authorship correctly configured, every time your blog post appears in Google's search results, it will appear alongside your Google+ profile photo.

Research shows us that just having your photo alongside the search engine result for your blog can significantly increase your credibility and trustworthiness.


3. Embrace Social Media

This is almost a no-brainer, but in case there are still some skeptics out there, here is the lowdown on why you need to get with the program. You will have noticed by now that the one thing social media networks like YouTube, Twitter, LinkedIn and Google+ are great at is growing your network of friends, followers and contacts.

This may not sound like much but it's a huge thing for businesses to have. When done properly, social media is an effective tool to find a steady stream of new prospects and an awesome channel for staying in touch. 

Use highly effective social media strategies to promote your published content and drive visitors to your blog or website.


4. Establish a Cadence


Blog regularly and consistently. If you regularly and consistently post great content every Monday morning, people will take notice and expect to find a new post from you every Monday.

You'll soon find yourself top-of-mind for these people and your readership will continue to grow and sustain itself. And that is simply because of no other reason than people have begun to expect your blog post each Monday morning.



5. Don't Dismiss SEO Entirely


Just because SEO is no longer as effective as it once was does not mean that is totally worthless at this point. There are still some elements to it that make sense and constitute good practice within the new content marketing paradigm.

For example, while keyword-stuffing is no longer welcome, it still makes sense to seed your content with strategic keywords, as long as they are work with the blog post's or article's readability.

Setting the <meta> description in the blog post's <head> section also allows you to display a readable description of the content when it comes up in a search, increasing the chances that the reader will interact with and take action on the search listing.

Find and understand these useful "remnants" of the past SEO age and put them to work for your content marketing strategy.
---
SEO as we knew it is now dead, but from its ashes has arisen the new content marketing paradigm. It's a paradigm that favors those who offer true value to their audiences and rids the Web of fluff and irrelevance. 

The tips enumerated here are simple, but they will require commitment and consistency for you to realize a tangible return on your content marketing investment!


Don't have time to do all the work yourself? 


Do you need deeply engaging content for your blog or website delivered fast? Let us write same-day, high quality original articles for you. Check out what our customers are Saying! @ Person 2 Person Advanced Social Media and Content Creation.


 
 Header image via: http://www.soquero.com/en/seo/content-marketing.php

How to Radically Increase Your #YouTube Video Views & Engagement With Fast and Easy #Keyword Research!





Welcome to the second post in our series on Effective YouTube Content Marketing! 

YouTube is a massive place for online videos these days! It's Also owned by Google and so has a huge amount of mostly untapped organic SEO power. 

You need to plug into YouTube as key part of your core content marketing strategy.The engagement synergy with social media platforms like Twitter and of course Google+ can be literally extradinary!

For example: 

Did you know that by simply adding a link under in your video description you can easily and instantly create a powerful and highly Google friendly backlink to your website or blog?   

Did you know that every time you comment under another video you are also creating powerful backlinks back to your website or blog live link under each video on your channel, through your signature or avatar?
 
Bottom Line? With onpage video optimization via fast and easy keyword research for YouTube, you can drastically increase your video view count and the organic SEO reach of the web property you link to.

It's also so much easier to get onto Google page 1 web search for high competition keywords through Google's video display process in regular searches!

Not only can you increase traffic to your website or blog, but You'll can directly increase your visibility on a site that so many people like to go onto.

This means that keyword research is extremely important. If you're going to make your YouTube video worthwhile then you'll have to perform the right amount of keyword research to make your video easy to spot.

Want More Reasons Research Important?


The reason for finding keywords to use on YouTube is to make your video easier to spot. Like with any other search engine, you'll have to take a careful look at the many keywords that you place on YouTube as they can influence the results that you get in the long run.

It can be extremely tight for you to find the right keywords that are not only easy for people to use but also logical for whatever type of video you want to post. A keyword research plan can be the key to helping you get your video to be easier to find on YouTube.

In addition, your video will be linked with many keywords based on more than just the title that you give your video and the description. The keyword tags that you use may also be a factor. If you can choose the right keywords then your plans for getting your video to become more useful will certainly benefit.

Just Use the YouTube Keyword Tool - Fast and Easy!


TheYouTube Keyword Tool is the first thing that you can use to help you find the right keywords for your video. This tool allows you to take a closer look at your video and what you plan on using when trying to research it the right way.

You can use this with a few steps in mind.


Make sure you start by entering in the right language and country that you want to target before you start to enter in your ideas.

Enter in the right items into the search box. You can enter in one keyword or phrase for each line in the box.

You can then click on the search box to allow YouTube to find keywords for you based on the searches that come up on the site. It may take a bit to load up based on the keywords you enter and if they are also very common ones.

This is a useful feature to handle as you'll get information on all the keywords that you have to use. This should help you to determine if the ones you are interested in are really relevant or if you need to think about something different when setting up your keywords.

Still, there are some limitations that you have to be aware of:

It only gives you a limited number of results. You have to go with one country or language at a time if you want to get results for more places. The results you get are useful but they aren't always consistent. One keyword may get loads of results and another will get nothing.

You cannot just enter in a YouTube URL to get information on keywords anymore. YouTube used to allow this but that is no longer the case. 

One often overlooked factor here is that you can use the Google Keyword tool insights as a starting point and a brain storming tool for any of your other keyword research practices. 

Other YouTube Tools


The YouTube Keyword Tool is useful but there are many other tools from YouTube that you may use. These entail reviews of your potential audience to help you learn more about what is open:

YouTube Suggest is located inside the main search box. This will take whatever you type in and give you keyword suggestions based on what people have been looking for or what might be more popular and relevant with today's audiences.

The Comment Search also lets you search through individual comment sections on the site. This gives you a better idea of what the average people on the site are talking about.

YouTube Insights for Audience will let you find information on your possible audience based on the demographics that you enter in including the gender, age, location and interests of what they might like. 

You can find information on who might be more likely to visit your video site based on prior YouTube data. You can use this to tailor your information as necessary.

All of this information should be to your advantage as you'll be more likely to figure out ideas for keywords and what your video should entail. This should all be made to give you ideas that will certainly be beneficial to your overall YouTube plans.


Good Ideas to Use


Google's Keyword Research Tool may be no more but that does not mean that you have to struggle when trying to find keywords that are actually worthwhile for your YouTube needs. 

While the Google tool was once reliable, the recent changes to the system at Google have made it to where it is no longer an option to use when it comes to taking care of your needs for getting keywords ready.

Therefore, you will have to go elsewhere to find keywords. Fortunately, you don't have to struggle with too many problems if you understand what you want to get out of a video. There are many ideas that are worthwhile when getting your video's keywords ready.

If you already have a YouTube page then take a look at the analytics features for your video on the site. This could help you to find details on what people search for when coming onto your individual videos as well as related videos that people might link up to your video from.

Take a look at the first things that people think about when they take a look at what you have. Better yet, think about what comes to mind the first time you come around. This might help you to figure out what keywords are actually right.

Check other social media sites to see what keywords are being used. This should be used as the last option though. Sometimes the keywords that are popular on Twitter or other places may be radically different from what is big on YouTube.

YouTube's suggestions are typically useful but it's best to check on all of these options just to be sure. You need to keep all your keywords relevant and sensible to make them work.

If you use these ideas then you'll find that getting keywords to work on YouTube is easier to handle than you might think it could be. YouTube is a simple site that will make it easier for people to find videos but you should especially be certain as to what you are looking for when finding information on what you need to use to make your YouTube videos more beneficial for you and your viewers.


YouTube is a massive place for online videos these days. This might be beneficial as you'll be capable of being seen on a site that so many people like to go onto but the fact is that you'll be competing with thousands of other videos for attention.

This means that keyword research is extremely important. If you're going to make your YouTube video worthwhile then you'll have to perform the right amount of keyword research to make your video easy to spot.

Why is This Kind of Simple Research Important?


The reason for finding keywords to use on YouTube is to make your video easier to spot. Like with any other search engine, you'll have to take a careful look at the many keywords that you place on YouTube as they can influence the results that you get in the long run.

It can be extremely tight for you to find the right keywords that are not only easy for people to use but also logical for whatever type of video you want to post. A keyword research plan can be the key to helping you get your video to be easier to find on YouTube.

In addition, your video will be linked with many keywords based on more than just the title that you give your video and the description. The keyword tags that you use may also be a factor. If you can choose the right keywords then your plans for getting your video to become more useful will certainly benefit.


Using the YouTube Keyword Tool


The YouTube Keyword Tool is the first thing that you can use to help you find the right keywords for your video. This tool allows you to take a closer look at your video and what you plan on using when trying to research it the right way.

You can use this with a few important steps in mind:


Make sure you start by entering in the right language and country that you want to target before you start to enter in your ideas.

Enter in the right items into the search box. You can enter in one keyword or phrase for each line in the box.

You can then click on the search box to allow YouTube to find keywords for you based on the searches that come up on the site. It may take a bit to load up based on the keywords you enter and if they are also very common ones.

This is a useful feature to handle as you'll get information on all the keywords that you have to use. This should help you to determine if the ones you are interested in are really relevant or if you need to think about something different when setting up your keywords.

Still, there are some limitations that you have to be aware of:


It only gives you a limited number of results. You have to go with one country or language at a time if you want to get results for more places. 

The results you get are useful but they aren't always consistent. One keyword may get loads of results and another will get nothing. You cannot just enter in a YouTube URL to get information on keywords anymore. YouTube used to allow this but that is no longer the case.

Other YouTube Tools and Strategies


The YouTube Keyword Tool is useful but there are many other tools from YouTube that you may use. These entail reviews of your potential audience to help you learn more about what is open:

YouTube Suggest is located inside the main search box. This will take whatever you type in and give you keyword suggestions based on what people have been looking for or what might be more popular and relevant with today's audiences.

The Comment Search also lets you search through individual comment sections on the site. This gives you a better idea of what the average people on the site are talking about.

YouTube Insights for Audience will let you find information on your possible audience based on the demographics that you enter in including the gender, age, location and interests of what they might like. You can find information on who might be more likely to visit your video site based on prior YouTube data. You can use this to tailor your information as necessary.

All of this information should be to your advantage as you'll be more likely to figure out ideas for keywords and what your video should entail. This should all be made to give you ideas that will certainly be beneficial to your overall YouTube plans.

More Good Ideas to Use:


Google's Keyword Research Tool may be no more but that does not mean that you have to struggle when trying to find keywords that are actually worthwhile for your YouTube needs. 

While the Google tool was once reliable, the recent changes to the system at Google have made it to where it is no longer an option to use when it comes to taking care of your needs for getting keywords ready.

Therefore, you will have to go elsewhere to find keywords. Fortunately, you don't have to struggle with too many problems if you understand what you want to get out of a video. There are many ideas that are worthwhile when getting your video's keywords ready.

If you already have a YouTube page then take a look at the analytics features for your video on the site. This could help you to find details on what people search for when coming onto your individual videos as well as related videos that people might link up to your video from.

Take a look at the first things that people think about when they take a look at what you have. Better yet, think about what comes to mind the first time you come around. This might help you to figure out what keywords are actually right.

Check other social media sites to see what keywords are being used. This should be used as the last option though. Sometimes the keywords that are popular on Twitter or other places may be radically different from what is big on YouTube.

 YouTube's suggestions are typically useful but it's best to check on all of these options just to be sure. You need to keep all your keywords relevant and sensible to make them work.

If you use these ideas then you'll find that getting keywords to work on YouTube is easier to handle than you might at first think it could be!

Do you need deeply engaging content for your blog or website delivered fast? Let us write often same-day, high quality original articles for you. Check out what our customers are Saying! @ Person 2 Person Advanced Social Media and Content Creation.

Video SEO Infographic How to Optimize Video for Search Engines [infographic]

Want Fast and Surprisingly Affordable Help Building a Solid Presence on YouTube as a Core Content Marketing Strategy for Your Business or Personal Brand? We We Can Help You Develop and Implement a Strategy for as Little as $21! Check out: Person 2 Person Advanced Social Media and Content Creation 



YouTube Header Image Courtesy of: http://www.flickr.com/photos/korosirego/

How to Get a 200% Instant Boost in Your Social Engagement Metrics:

Here is a wonderful infographic from SocialMarketingWriting.com  that shows how to give your social media and content marketing inative a serious and proven boost in person to person engagement levels by adding high quality images to your posts. 


Image infographic

This is Why Your Social Media Strategy is Failing!




You're beginning to see seemingly extraordinary social media and content marketing traffic results through the single most powerful active follower engagement strategy for 2015; - a strategy I developed called: “Preemptive Social Engagement.” 

You can’t believe it but you're starting to get hundreds or even thousands of daily page views to your blog or website.

You’re slowly making that critical move from Facebook to Google+ and you’re also really starting to understand how to build the ultimate deep engagement Google+ Account for your business or personal brand.

Your even starting to think about using the most powerful gamification tools to rocket fuel your website and customer loyalty processes.

You’re social media accounts are starting to snowball. You're beginning to get thousands of new precision targeted followers each month on all of your social media platforms.

 Your content marketing strategy is impeccable. The content you create and share is extraordinary. 

But despite all of the page views and deep levels of real time social engagement, you’re not making sales or getting new contracts. There's zero impact on your bottom line. 

It turns out that the idea of generating serious online business results by simply getting tens of thousands of precision targeted followers to your social media sites is a complete myth! 

So what’s the number 1 reason your social media strategy is failing to generate new business for you right now? Why aren't you getting hundreds of sales to match those thousands of pageviews? 

Simple - You lack a clear “value proposition.” – What’s a value proposition?


Imagine you owned a brick and mortar store. You had a strategy that could get 1 million people to walk in to your store over a 2 day period. If not one of those 1 million people actually wanted or needed what you were selling in your store, your strategy to get them to come to your store would be useless.

A value proposition is what sets you apart from your competition. It tells your customer how you meet their most immediate and pressing needs and desires in the highest quality, fastest and most affordable way available to them.

Your "real" value proposition clearly states your ideal customer’s most pressing and immediate need or problem and simply articulates the solution that you or your brand is uniquely positioned to provide them with right now. 

But your value proposition has to be both real and unique: 





You may get 10’s of thousands of visitors to your blog each day and you may be frequently tweet-chatting to famous people and thought leaders on Twitter throughout the week. 

But in the final analysis it’s just not worth the investment of your time and money if your call to action doesn’t link directly to a clear and true value proposition for your ideal customer or client.
 If you don't have a strong value proposition your wasting your time using social media and content marketing for your business.

At Person 2 Person Advanced Social Media Consulting and Content Creation we take the work out your blogging - by doing it for you! We're an elite 5 star contractor on Elance.
 
Blogs that post fresh content 15 to 30 times per month see up to a 500% increase in traffic.

When we create deeply engaging articles and curate content for your blog or website, we work very closely with you to make sure the writing voice and research strategy for your content are exactly what you and your readers want to see right now. 
 We also build high engagement Twitter, Google+ and Youtube accounts with thousands of highly active and deeply engaged niche targeted followers, based on our unique preemptive social engagement and following strategies. 

You can't beat our prices for the quality we deliver - period. Our 5 out of 5 customer service rating speaks for itself! 
Notice how small the emphasis is here on actual sales conversions in this popular social media infographic? I would argue that most businesses reporting huge sales leads have very large budgets, established brands and use other marketing channels in addition to social media. Still others businesses are likely reporting a very small ROI from social media alone.

Startups, consultants and small business that are getting serious bottom line results from their real world social media campaigns have serious bottom line value propositions. What's your value proposition?


top-benefits-social-media-marketing-infographic






Header image courtesy of http://www.flickr.com/people/epublicist

How to Create Viral Content For Your Blog or Website

Need to create compelling content for your blog or website but not sure where to start? 

Well, here is a powerful infographic I found from copyblogger.com that outlines 22 powerful content creation strategies that will surely help get your creative juices flowing right now: 



22 Ways to Create Compelling Content - Infographic

The 8 Habits of Extremely Successful Business People:

The world of content marketing, blogging and social media are becoming extraordinarily competitive. There is no way around the hard work.

Trying to adapt popular branding strategies from giant, well established and highly successful companies is simply not practical.

Here are the 8 core habits of highly successful people to help you become more effective in your role as business leader and social engagement synergist:






What's Your Passion Position? Your Ultimate Content Marketing Strategy!

   
The core goal of your B2B or B2C content marketing strategy is to connect with your "ideal customer." 

@P2PEngagement we define your ideal customer as those folks who need and are ready to pay for your product or service right now, but who have not yet been able to find you via social media. 

These are the folks in the top 3% category in that small green tip at the top of the following infographic. 

The question is how do you genuinely connect and engage with your ideal customer population through effective social content marketing without spending thousands of dollars per month?





You already know about the most import social marketing tools and strategies that the world's leading companies are applying. 

You also know how critical precision targeted preemptive social engagement has become in maximizing strategy and channel utilization effectiveness across social media and real world social engagement platforms.

You also know that having a solid value proposition is critical to your business success. Even with the most highly integrated, on-page and organically off-page optimized  social media presence, your conversion rate can only be as good as the actual quality of the real world product or service behind your brand. 

Have thousands of precision targeted followers is of little value and high numbers of page views are meaningless without a clearly expressed value proposition that differentiates you from your main competitors.

It's fascinating just how many prospective content marketing clients believe that effective social marketing and branding alone will sell their product  or service regardless of it's quality!




The Power of Knowing Your Passion Position:

With your value proposition backing up your content marketing strategy, there is one last very powerful piece of the social marketing puzzle that needs to be in place to really insure epic success. 

Content marketing is about sharing just-in-time content, the hottest industry related trends, images,  blog posts super-articles and images out there.  

There is a huge amount of work involved and you need to stay motivated to get it all done each day. 

The ultimate secret to your content marketing success is that you really know and harness the extraordinary power of your passions position, - what you're really passionate about and feel compelled to share with the world. 

If you are truly wowed by a piece of content then your followers and fans will be truly wowed by that piece of content when you share it with them.

Never settle for mediocre content, whether it's your own or someone elses you're sharing.

Share content from your passion position. Share what you love and the ROI will flow.   

What's your passion position? What do you love about your brand, business, product or service the most? 



Header Image Courtesy of: Nimo           
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