4 Reasons Online Reviews Could be Critical to Your Digital Marketing Success [#Infographic]

Check out this infographic from WebRepublic.com on the digital marketing power of online revues.

There are some really surprising insights. For example:

Did you know:

• A 4.5 star out of 5 sells better than a 5 star rating by up to 3x? 

• Products with positive reviews get 200% more sales?

• Having more positive reviews creates a higher organic SEO ranking? 

• Consumers who read reviews on mobile devices are 127% more likely to buy then if they read reveiws on their PC or laptop? 

                                                                                                                                                       




Top image courtesy of: pixabay.com  

31 Content Marketing Tips to Increase Blog Traffic [#Infographic]

Blogs that have more than 100 high quality posts and that post fresh content 15-30 times per month see 500% more targeted search engine traffic on average. 

Combine high frequency deep engagement blogging with an extraordinary value proposition and you've got a blog that will generate leads and revenue for your business. 

But where do you get all that great content from? 

Do you have a working content marketing plan for your business? Are your audience getting value enough from your blog posts to make them share your blog contents?

Blogging based on a strong content marketing strategy means you have to  plan, prepare and research the article. before writing. 

You still have to edit and be sure that the article is readable before posting. It has to be of  serious and immediate value to your target audience. Only then will they share it.

 I found a great content marketing infographic to help you shape your content marketing strategy. You'll find these tips very useful when creating content for your business. 

There are 5 Steps that break down into 31 tips. 

These are the 5 steps: 

• Planning And Research

• Writing

• Optimization

• Making It Shareable

• Promotion

Now, let’s take a look at each step one after the other to highlight the most valuable tips for each step.

Content Marketing Means Planning and Research

Planning and researching begins with finding keywords relevant to your chosen topic. One that people are searching for on Google and other search engines. To achieve this you can:

• Use Google Keyword Planner to get relevant keywords people are searching for:

• Search Twitter for popular topics that are related to your keyword. Your focus should be on those ones getting the favourites and highest retweets

• Do a Google search with your keyword to know other pages ranking for the same keyword based on Google’s suggestions that pop up as you type your keyword ideas

• Now create a list of compelling points you want get across on your blog post.

Writing Your Content

To make your blog post easy to read follow these steps:

• Make short paragraphs. Break up every 2-3 lines or every 75-100 words

• For every 500 words of text, include an image (the most shared posts have an average of 1-2 high quality engaging images per post)

• For easy reading use sub headers to break up your article

• Create a compelling headline with at most 55 characters

• Use bullets and list were necessary

• Spell check before posting

Optimization is Key

You have to optimize your content for search. This includes stunning visual optimization of your social media accounts. 

This for better ranking on the search engines. Here are some basic but critical SEO points to note:

• Post article of 1000 to 1500 words in length or more 

• Place your keyword into your blog title for easy identification by search engines

• Include your keyword in an H2 header

• Place your keyword at the beginning of your title for optimal results

• Make It Shareable

The more you share your high quality content on social networks the more popular it becomes. And the more traffic you get to your blog. This can mean more sales if you’ve written and extraordinary value proposition. 

Make It Really Easy to Share

Want more social shares to increase the social signals on your blog? Here are some tips: 

• Create an attractive custom graphic that shows the title of your blog. This will increase shares on Pinterest and other social networks

• Use click to tweet to include tweetable quotes and stats in your blog

• Create an infographic relevant to your topic and be sure to include it in your post

• Include videos or slide share presentation

Promote Your Content

To get more people to see your blog post you have to socially promote your blog. It may be the blog as a whole or a particular blog post. 

But focusing on promoting a particular post will give rise to reaching your target audience based on your #keywords. Use the following content promotion techniques to promote your blog posts:

• Send an update to your email list for instant traffic. Be sure to include a link to your blog post

• Share your blog post on Facebook

• Share on Twitter with your custom blog title graphic included

• Pin to relevant Pinterest boards to get more exposure

• Share your blog post on your Linkedin personal profile and company page

• Share to relevant Facebook groups

• Use Facebook adds and Linkedin sponsored updates to run targeted adds

• Install a social sharing plugin on your blog for easy sharing

• Consider other places like Reddit, Digg, Myspace and the likes. But you must understand how these sites and their communities work before posting your content. To avoid making wasted efforts posting on them. 

• Share your post on Google Plus profile and relevant communities

Check out the amazing infographic that inspired this post. It's from the content marketing masters at TopDog.com : 





                                                                                                                                                         top image courtesy of: http://www.marketingfacts.nl/berichten/mediabesteding-hoeveel-tijd-besteden-we-aan-tv-lezen-internet-en-andere-med

Protect Yourself from Cyber Crime - Effective Password Creation

 

 

With the recent surge in sophisticated cyber-crimes, it’s critical that you do everything you can to protect your most vital business and personal data from computer Hackers.

One of the few simple strategies that you can implement to protect yourself and your business from computer hackers is to create and use an effective password.

Here’s a high value #infographic that shows everything you need to know in order to create a highly effective and highly secure password, according to some of the world’s leading interment and computer security specialists:

Top Image Courtesy of: MarketingFacts

This is Why #YouTube Video Marketing MUST Be Your Core #ContentMarketing Strategy in 2015!

If you are selling anything online: you need to make YouTube a core part of your promotional strategy. 

This is true if you are a selling software, apps products, services or expertise. 

According to YouTube's own statistics the website attracts over 1 billion unique users every single month. 

The popularity of the site means that now more than one million businesses advertise using the platform. 

However, if you market on YouTube the right way you won't need to pay for views or to generate backlinks and traffic to your website. 

Read on and find out how you can develop your own YouTube content marketing strategy for 2015.

Why You Need To Be Marketing On YouTube

As noted in the introduction YouTube gets a huge amount of visitors each month. That's a massive audience that you can get in front of. But YouTube's own internal audience isn't the only reason why you should be marketing on the site! 


YouTube videos are typically easier to rank in Google's search results than blog posts or articles. Google likes to display a diversity of different results on its search engine. 

It is so much easier to get to Google page 1 for highly competitive keywords than to compete with a blog post or article. You can even outperform an article or blog post from a high authority website or blog!

While there might be thousands or even tens of thousands of competing articles or blog posts for a particular search term, there may only be be a handful of videos. If you have properly optimised your video then ranking in the search results, even for highly competitive words, isn't difficult.

Another reason why ranking videos is so effective compared to ranking articles and blogs is because they stand out. You will probably have noticed that when a video appears in the search engine results there is a thumbnail image next to it. 

This gives it a distinct advantage against the text based links that surround it. It immediately stands out and draws the eye to that particular result. This is why video links are much more likely to get clicked on compared to text ones. 

Even if you don't have the top search engine ranking you will still get more views with a YouTube video.

Getting Traffic To Your Website Using YouTube

YouTube is a great way to generate traffic to your website. Under each YouTube video that you create you can include a direct link to a page on your website. People who watch a video will often click through on this link to find out more information. 

In order to properly optimise this link you should place it on the first line of the description. Only the first few lines of a YouTube video can be seen without clicking on the "show more" button. 

Also when creating the link you should use http:// to start it and not www. If you used www the link will not be clickable which will limit the amount of people that click through.

Powerful Google Friendly Back Linking Using YouTube (A Little Know But Powerful SEO Secret!).

YouTube can be used in another way is to gain backlinks for your website. As mentioned above there are back links that go directly from your video description to your website. But, this is not the only way that you can back link using YouTube. 

Another powerful but little-known way of gaining back links is to comment on other peoples videos. Each comment that you make links back to your video from your avatar. By commenting on relevant videos in your niche you can generate more visitors to your own videos and gain link juice.

And of course there are some pretty fast, easy and totally free keyword research tools and strategies for YouTube, that you can use to really propel your content in otherwise competitive niches! Check out: 

How to Radically Increase Your #YouTube Video Views & Engagement With Fast and Easy #Keyword Research!

These are not the only benefit of using YouTube for your marketing. Here are some of the other key benefits you will gain if you make YouTube videos a core part of your content marketing strategy:

Establish Expertise

YouTube is a great way of demonstrating your expertise in a particular subject matter. Establishing expertise is very important when it comes to marketing a product or service. 

Why is Dr Phil able to charge hundreds of times more for the same advice than a normal psychologist even though he is not even a member of the American Psychological Association? 

The reason is because people watch him on television and perceive him as being an expert. Using video you can create that same perception of expertise and charge premium prices for your products and services.

Multichannel Marketing

We all like to consume information in different ways. Some of us prefer to read blog posts, but many if not most, would rather consume their content through video. 

If you only have written content then you will only be reaching a small portion of your market. By having different distribution channels for your content, including Google owned YouTube, you can reach the widest possible audience.



Stand Out From Your Competition

While video is a highly effective strategy for promoting your business, many entrepreneurs, solopreneurs and marketers are not yet taking full advantage of this medium. 


Part of the reason is that people are often shy about presenting themselves on video or don't fully understand the benefits of doing so. 

If you create videos you will stand out from the competition and in many industries will be able to dominate your niche. This particularly true is you understand the number 1 reason why social media and content marketing campaigns fail!

Video Is Highly Shareable (Especially on Twitter!)

YouTube makes it very easy for people to share your videos. Under each video is the option to share your video on popular social media websites like Google+, Facebook, Twitter, Blogger, Pinterest and LinkedIn - Instantly!! 

The synergy between YouTube, Twitter and Your Blog can be extraordinary in terms of generating tones of real time traffic!

There are also embed HTML codes which allow people to insert the videos onto their website. And there is an email code which allows people to place the videos in their emails. This makes YouTube video content much easier to go viral that other content mediums.

YouTube Videos Are Mobile Friendly

It's no secret that people are increasingly using mobile phones to access the Internet. In fact it is estimated that approximately half of people now use their mobile phone as the main or only way that they interact with the Internet. 

According to YouTube statistics mobile makes up almost 40% of global watch time. By posting videos on YouTube you can ensure that you are taking full advantage of the trend towards mobile.



Conclusion

In 2014 YouTube video marketing needs to be at the core of your strategy. Videos are already an immensely popular way of consuming content and it is only can become more popular in the future. 

Despite the popularity of YouTube there are still many niches which are relatively uncompetitive and can be easily dominated if you create good quality content. Videos are much easier to rank in the Google search engines and are also more likely to be clicked on. 

Creating YouTube videos combined with a commenting strategy is also an excellent way of gaining back links. Make 2015 the year that you take full advantage of your YouTube content marketing strategy!

Do you need deeply engaging content for your blog or website delivered fast? Let us write often same-day, high quality original articles for you. Check out what our customers are Saying! @ Person 2 Person Advanced Social Media and Content Creation.

How to Radically Increase Your #YouTube Video Views & Engagement With Fast and Easy #Keyword Research!

Welcome to the second post in our series on Effective YouTube Content Marketing! 

YouTube is a massive place for online videos these days! It's Also owned by Google and so has a huge amount of mostly untapped organic SEO power. 

You need to plug into YouTube as key part of your core content marketing strategy.The engagement synergy with social media platforms like Twitter and of course Google+ can be literally extradinary!

For example: 

Did you know that by simply adding a link under in your video description you can easily and instantly create a powerful and highly Google friendly backlink to your website or blog?   

Did you know that every time you comment under another video you are also creating powerful backlinks back to your website or blog live link under each video on your channel, through your signature or avatar?
 

Bottom Line? With onpage video optimization via fast and easy keyword research for YouTube, you can drastically increase your video view count and the organic SEO reach of the web property you link to.

It's also so much easier to get onto Google page 1 web search for high competition keywords through Google's video display process in regular searches!

Not only can you increase traffic to your website or blog, but You'll can directly increase your visibility on a site that so many people like to go onto.

This means that keyword research is extremely important. If you're going to make your YouTube video worthwhile then you'll have to perform the right amount of keyword research to make your video easy to spot.

Want More Reasons Research Important?

The reason for finding keywords to use on YouTube is to make your video easier to spot. Like with any other search engine, you'll have to take a careful look at the many keywords that you place on YouTube as they can influence the results that you get in the long run.

It can be extremely tight for you to find the right keywords that are not only easy for people to use but also logical for whatever type of video you want to post. A keyword research plan can be the key to helping you get your video to be easier to find on YouTube.

In addition, your video will be linked with many keywords based on more than just the title that you give your video and the description. The keyword tags that you use may also be a factor. If you can choose the right keywords then your plans for getting your video to become more useful will certainly benefit.

Just Use the YouTube Keyword Tool - Fast and Easy!

TheYouTube Keyword Tool is the first thing that you can use to help you find the right keywords for your video. This tool allows you to take a closer look at your video and what you plan on using when trying to research it the right way.

You can use this with a few steps in mind.

Make sure you start by entering in the right language and country that you want to target before you start to enter in your ideas.

Enter in the right items into the search box. You can enter in one keyword or phrase for each line in the box.

You can then click on the search box to allow YouTube to find keywords for you based on the searches that come up on the site. It may take a bit to load up based on the keywords you enter and if they are also very common ones.

This is a useful feature to handle as you'll get information on all the keywords that you have to use. This should help you to determine if the ones you are interested in are really relevant or if you need to think about something different when setting up your keywords.

Still, there are some limitations that you have to be aware of:

It only gives you a limited number of results. You have to go with one country or language at a time if you want to get results for more places. The results you get are useful but they aren't always consistent. One keyword may get loads of results and another will get nothing.

You cannot just enter in a YouTube URL to get information on keywords anymore. YouTube used to allow this but that is no longer the case. 

One often overlooked factor here is that you can use the Google Keyword tool insights as a starting point and a brain storming tool for any of your other keyword research practices. 

Other YouTube Tools

The YouTube Keyword Tool is useful but there are many other tools from YouTube that you may use. These entail reviews of your potential audience to help you learn more about what is open:

YouTube Suggest is located inside the main search box. This will take whatever you type in and give you keyword suggestions based on what people have been looking for or what might be more popular and relevant with today's audiences.

The Comment Search also lets you search through individual comment sections on the site. This gives you a better idea of what the average people on the site are talking about.

YouTube Insights for Audience will let you find information on your possible audience based on the demographics that you enter in including the gender, age, location and interests of what they might like. 

You can find information on who might be more likely to visit your video site based on prior YouTube data. You can use this to tailor your information as necessary.

All of this information should be to your advantage as you'll be more likely to figure out ideas for keywords and what your video should entail. This should all be made to give you ideas that will certainly be beneficial to your overall YouTube plans.

Good Ideas to Use

Google's Keyword Research Tool may be no more but that does not mean that you have to struggle when trying to find keywords that are actually worthwhile for your YouTube needs. 

While the Google tool was once reliable, the recent changes to the system at Google have made it to where it is no longer an option to use when it comes to taking care of your needs for getting keywords ready.

Therefore, you will have to go elsewhere to find keywords. Fortunately, you don't have to struggle with too many problems if you understand what you want to get out of a video. There are many ideas that are worthwhile when getting your video's keywords ready.

If you already have a YouTube page then take a look at the analytics features for your video on the site. This could help you to find details on what people search for when coming onto your individual videos as well as related videos that people might link up to your video from.

Take a look at the first things that people think about when they take a look at what you have. Better yet, think about what comes to mind the first time you come around. This might help you to figure out what keywords are actually right.

Check other social media sites to see what keywords are being used. This should be used as the last option though. Sometimes the keywords that are popular on Twitter or other places may be radically different from what is big on YouTube.

YouTube's suggestions are typically useful but it's best to check on all of these options just to be sure. You need to keep all your keywords relevant and sensible to make them work.

If you use these ideas then you'll find that getting keywords to work on YouTube is easier to handle than you might think it could be. YouTube is a simple site that will make it easier for people to find videos but you should especially be certain as to what you are looking for when finding information on what you need to use to make your YouTube videos more beneficial for you and your viewers.

YouTube is a massive place for online videos these days. This might be beneficial as you'll be capable of being seen on a site that so many people like to go onto but the fact is that you'll be competing with thousands of other videos for attention.

This means that keyword research is extremely important. If you're going to make your YouTube video worthwhile then you'll have to perform the right amount of keyword research to make your video easy to spot.

Why is This Kind of Simple Research Important?

The reason for finding keywords to use on YouTube is to make your video easier to spot. Like with any other search engine, you'll have to take a careful look at the many keywords that you place on YouTube as they can influence the results that you get in the long run.

It can be extremely tight for you to find the right keywords that are not only easy for people to use but also logical for whatever type of video you want to post. A keyword research plan can be the key to helping you get your video to be easier to find on YouTube.

In addition, your video will be linked with many keywords based on more than just the title that you give your video and the description. The keyword tags that you use may also be a factor. If you can choose the right keywords then your plans for getting your video to become more useful will certainly benefit.

Using the YouTube Keyword Tool

The YouTube Keyword Tool is the first thing that you can use to help you find the right keywords for your video. This tool allows you to take a closer look at your video and what you plan on using when trying to research it the right way.

You can use this with a few important steps in mind:

Make sure you start by entering in the right language and country that you want to target before you start to enter in your ideas.

Enter in the right items into the search box. You can enter in one keyword or phrase for each line in the box.

You can then click on the search box to allow YouTube to find keywords for you based on the searches that come up on the site. It may take a bit to load up based on the keywords you enter and if they are also very common ones.

This is a useful feature to handle as you'll get information on all the keywords that you have to use. This should help you to determine if the ones you are interested in are really relevant or if you need to think about something different when setting up your keywords.

Still, there are some limitations that you have to be aware of:

It only gives you a limited number of results. You have to go with one country or language at a time if you want to get results for more places. 

The results you get are useful but they aren't always consistent. One keyword may get loads of results and another will get nothing. You cannot just enter in a YouTube URL to get information on keywords anymore. YouTube used to allow this but that is no longer the case.

Other YouTube Tools and Strategies

The YouTube Keyword Tool is useful but there are many other tools from YouTube that you may use. These entail reviews of your potential audience to help you learn more about what is open:

YouTube Suggest is located inside the main search box. This will take whatever you type in and give you keyword suggestions based on what people have been looking for or what might be more popular and relevant with today's audiences.

The Comment Search also lets you search through individual comment sections on the site. This gives you a better idea of what the average people on the site are talking about.

YouTube Insights for Audience will let you find information on your possible audience based on the demographics that you enter in including the gender, age, location and interests of what they might like. You can find information on who might be more likely to visit your video site based on prior YouTube data. You can use this to tailor your information as necessary.

All of this information should be to your advantage as you'll be more likely to figure out ideas for keywords and what your video should entail. This should all be made to give you ideas that will certainly be beneficial to your overall YouTube plans.

More Good Ideas to Use:

Google's Keyword Research Tool may be no more but that does not mean that you have to struggle when trying to find keywords that are actually worthwhile for your YouTube needs. 

While the Google tool was once reliable, the recent changes to the system at Google have made it to where it is no longer an option to use when it comes to taking care of your needs for getting keywords ready.

Therefore, you will have to go elsewhere to find keywords. Fortunately, you don't have to struggle with too many problems if you understand what you want to get out of a video. There are many ideas that are worthwhile when getting your video's keywords ready.

If you already have a YouTube page then take a look at the analytics features for your video on the site. This could help you to find details on what people search for when coming onto your individual videos as well as related videos that people might link up to your video from.

Take a look at the first things that people think about when they take a look at what you have. Better yet, think about what comes to mind the first time you come around. This might help you to figure out what keywords are actually right.

Check other social media sites to see what keywords are being used. This should be used as the last option though. Sometimes the keywords that are popular on Twitter or other places may be radically different from what is big on YouTube.

 YouTube's suggestions are typically useful but it's best to check on all of these options just to be sure. You need to keep all your keywords relevant and sensible to make them work.

If you use these ideas then you'll find that getting keywords to work on YouTube is easier to handle than you might at first think it could be!

Do you need deeply engaging content for your blog or website delivered fast? Let us write often same-day, high quality original articles for you. Check out what our customers are Saying! @ Person 2 Person Advanced Social Media and Content Creation.



Want Fast and Surprisingly Affordable Help Building a Solid Presence on YouTube as a Core Content Marketing Strategy for Your Business or Personal Brand? We We Can Help You Develop and Implement a Strategy for as Little as $21! Check out: Person 2 Person Advanced Social Media and Content Creation 



YouTube Header Image Courtesy of: http://www.flickr.com/photos/korosirego/

This is How You Quickly Grow A Vast Community of Passionate ReTweeters On #Twitter

Do you need thousands of real targeted Twitter followers for your content marketing strategy? 

(Update: don't have time to build an amazing Twitter account with thousands of real niche targeted followers? - Let us build it for you! Thousand's of real targeted followers or you don't pay a cent! Check out the video: ->) 

Are you tweeting, RTing and following over and over again and yet chronically follower free?


Did you know that #TwitterMarketing has higher ROI than #FacebookMarketing?

Have you Heard of the ultimate social media strategy for 2015: Preemptive Social Engagement? 

No? Let's use Twitter as a powerful case study for how to dominate all of your most important social media platforms from now on.

The #1 critical success factor that measures follower engagement on Twitter is the number 

and the quality of RT’s you get - period. 

Just ask one of the world's leading Twitter focused social engagement specialists: 

When your followers RT your Tweets, they build your capacity to Twitter-top-list for your target #words and stay on that top list for longer and longer periods of time.

Twitter-top-listing for your #keywords is kind of like reaching the first page of Google. It lets all of twitter see your content for those #keywords instead of just limiting exposure to your own Twitter stream.

Let’s quickly recap the most effective Twitter strategies in common practice to date.  Then let me help you radically accelerate the effects of these Twitter basics by sharing:

Why you need to Become a Luscious Google-Hummingbird Flower: What you need to know about Twitter success and social media effectiveness generally, post Google hummingbird; and:
 

How to Radically Accelerate the Number of RTs you Get: by unleashing the incredible power of what I call “Preemptive Social Engagement!”

 

So let’s start with a quick overview of the Most Powerful Twitter Basics including:


 

 

 

 

•  That effective #tag use increases Twitter follower engagement by 200%

• You also know that including at least 2 #tags in your tweet can increase engagement rates by over 20% while including more than 2 #tags reduces engagement rates by around 17%

• Adding quality images to your Tweets that are directly and creatively linked to your content increases follower RT rates by over 200%

 

• Adding a strong, keyword optimized bio and a high quality image of yourself will increase the RTs you get by around 18%

 

• Keeping tweets about 100-120 characters long increases the likelihood of RTs by leaving a space for your RTer to add a comment or link. For strong content 100 characters increases engagement by 17%

 

• That simply asking your Followers to "please RT” increases the likelihood that they will at a 12x higher rate and that if you spell out the word "Retweet," the RT rate increases by 23x

 

• RTs with shortened urls provided by sites like bitly.com significantly increase RT rates by creating more space for you to tweet micro-content and for your followers to add comments when they RT it for you

 

• Tweets with #keywords towards the front of the post and the shortened url in the middle of the tweet enjoy higher RT rates

 

• Make a Twitter-List of high engagement Twitter followers so that you can regularly monitor and RT their content. This list grow fast with effort and Eventually it will become identical with your main Twitter feed!

 

• On average you need to have 1-2k followers and over 500 tweets under your belt to be taken seriously.

 

 Now with the Twitter basics out of the way let’s look at why you absolutely need to:

Become a Luscious Google-Hummingbird Flower:  Epic content is the new stuff of instant legends in social media and organic SEO post Google Hummingbird. Twitter is no exception to this fact.

When your tweets are RTed, favorite and Twitter-top listed for your target #keywords, you’re not just experiencing Twitter success. You’re also accelerating click-throughs to your blog or web site and very likely creating spontaneous Google links and if so, some search engine ranking weight and extended reach for your content.
 

 Tweet what you love and your followers will too. If you’re literally wowed by a post, a pin, an image or a tweet, then your Twitter followers will be literally wowed when you share it with them.

That’s the kind of content you need to be tweeting with increasing frequency as your Twitter community grows. Make sure titles and images are fresh and luscious too.

And remember it’s not content that’s King anymore, its instant content! Make sure your content is immediately reflective of the hottest trends within your industry or niche.

 

 

 Regularly Practice Preemptive Follower Engagement:  Besides luscious instant Content marketing, this is the number #1 most powerful Twitter strategy currently available to you.

I've been experimenting with this on the @P2Pengagement Twitter account and the results have been, well - epic. 

 Increasingly used by the top twitter community managers, preemptive follower engagement is all about quickly building a deep and lasting emotional connection with people one conversation at a time.

This means engaging them immediately when they start following you. It also means thanking them for their follow or follow back right when they first connect with you.
 

Social media is truly becoming social. It’s all about person 2 person conversations. Robotically posting the same piece of content across a social media footprint of platforms will leave you in the dust of those practicing preemptive social engagement  

You need to actively engage your followers and fans in real time to succeed on Twitter.

One of the most important factors in preemptive follower engagement is incentivizing the formation of your followers’ immediate and ongoing connection with you and your brand.

And I don’t mean through expensive and time consuming contests or product giveaways  either. 

You can get incredible preemptive engagement results for free by simply:

 

 

Micro- Marketing Content For Your Followers:  In effective preemptive follower engagement, it’s critical that you not miss your connection opportunity.

 Your optimal connection window on Twitter is in the first 1-3 seconds from the point of follow or when a seasoned follower RTs your tweet. Your goal with each new follower is to quickly inspire a lasting and positive first impression while building a strong positive awareness of your brand.

You can create immediate benefit for your new follower by tweeting or RTing a link to their best content with a #keyword optimized positive appraisal statement, call to action or personal endorsement on their behalf.

Mirco-marketing your followers’ content is a great preemptive engagement strategy for both new and existing followers.  

What’s key here is content marketing for your followers with same passion and intensity you do for your own content.

It also means actually taking a minute or so to really check out what they're sharing and even leaving a value adding (for them) comment under their blog post, image or video post.

If this truly a precision targeted follower for your brand or niche, you’re going to genuinely connect with their content-message just like they do with yours. That’s the kind of active social engagement that’s highly contagious - also known as viral.

 

 

Retweet 2 For 1s:  I’ve been experimenting with this one for some Time on the @P2PEngagement account via Twitter and it’s getting serious results. 

The idea here is to provide 2 quality RTs [as discussed earlier] for every 1 quality RT your follower gives you. And RTs are a precious gift.

Again, the emphasis here is the immediate incentivization of your followers’ emotional connection to your brand  in that critical 1-3 second positive reinforcement window of freshly following you, retweeting you or engaging with you in the moment.

This rapid incentivization process is a core best practice used in the most effective gamification initiatives currently underway in the world’s leading organizations’ branding, marketing and loyalty strategies.

The immediate reinforcement of your followers’ value generating social media behavior also opens up a whole new way of awarding Kreds from Kred.com and similar sites. 

The secret as you may have already figured out is to award Kreds in real time with in that 3 second positive reinforcement window. At the very least use Kreds to power-reinforce a preemptive engagement connection that you have already forged with your each of your high-engagement followers. 

I've seen at least one Twitter account that has built a massive targeted following just by strategically awarding Kreds in this way and many others that augment their Twitter engagement strategies live with Kred awards.

And besides, Kred is one of the most powerful publicly accessible and totally free objective Twitter engagement metrics around.

 

 

  Engage Thought Leaders Regularly: Tweeting with famous personalities and industry leaders is a very popular reason many folks join Twitter. But few have mastered how to do it.

 

 

The benefit of effectively engaging top Twitter influencers is that it has an extraordinary positive impact on your own reach and influence.

I've connected with many industry thought leaders, CEO’s, relationship experts and bestselling authors in the social media and corporate consulting world on Twitter, for myself and on behalf of my clients. 

I have often experienced a major spike in both new followers and page views to my blog or my client’s websites as a result.

 Thought leader exchanges can also be incredible sources of inspiration for your ongoing content creation efforts and often translates directly into actionable social media and business strategy.

What’s the real secret to engaging thought leaders you ask knowingly? You guessed it! Preemptive-Engagement.  Here’s how to do it.

 

• Set up a Twitter list of the thought leaders you plan to preemptively engage and monitor their Twitter activity.

 

• It’s obviously best if you address your Tweets to top Influencers when they're actually online and tweeting.

 

• Periodically monitor their feed for more than 1 @ symbol in their tweets to know when they are actually engaging followers rather than automating posting their tweets.

 

• It’s important to ask your thought leader short open ended questions that are directly relevant to their immediate content marketing or branding efforts.

You’d be surprise how many thought leaders are actually at the Twitter helm or closely monitoring it and how many will actually respond when you Tweet to them in the right way and at the right time!

 

 Don’t Be A Twitter Narcissist: Twitter is not a personal billboard. To many twitter accounts are simply tweeting out adds about themselves and their products and services. Bill-boarding on Twitter is one of the biggest reasons accounts get un-followed.

When you have thousands of highly active precision targeted Twitter followers it’s so tempting to over Tweet your latest blog post. 

There’s certainly a short term payoff in the form of hundreds or even thousands more page reads per day as a result. But you're gaining views and loosing followers.
 

What’s worse, your account could be suspended if it’s reported for spam. People on Twitter can’t stand it when they try to Tweet their fresh high quality content at peak tweeting times, only to find that the Twitter list for their #keywords is bill-boarded by the same spam-artist every 3 or 4 seconds.

 

 

 Follow, Follow, Follow:  Unless you’re a movie, sports or any other kind of superstar, you’re not going to quickly build a vast community of passionate retweeters without strategically following around 2-5% of your total current number of followers every 2-3 days.
 

Since Twitter recently banned any form of automation for the following process, this can mean literally hours of work per day, especially if you have more than 10k followers.

It’s also critical to constantly be removing spam, inactive and fake follower accounts from your Twitter feed. 

You need to stay lean and agile on Twitter to maximize engagement metrics and your total social media reach.

There are some very powerful free Twitter tools out there for managing the un-following process. A great place to start is: Managefliter  . They have a great free service that allows you to quickly and effectively remove accounts that are still not following you back after a few days. You need to make sure that each account you follow is following you back in return to maximize the exposure and engagement levels. 

 

 

 Never, Ever Buy Fake Followers: You've probably noticed that there’s a major craze going on right now to buy fake Twitter followers. As your social media coach it’s my duty to inform you that this not a smart decision. This is not just about the quality of your Twitter followers.

In my view, social media accounts loaded with fake followers, fans, likes and views will soon go the way of the poorly spun automated back link and bot driven web content when they were eradicated by the Google panda and penguin algorithm changes back in 2011.

Just look at the impact YouTube’s move to engagement metrics a few months back has had on the fake views market!

I have so often been stunned to find how many seemingly amazing Twitter accounts where really fake-follower based. 

The next time you're suspicious that one of your prospective target Twitter accounts may be fake-based or if you want to see if your own account has any fake followers to remove check out. Status People offers a fake follower scan and it's completely free. 

In my, view this is the kind of program that Google will use to eradicate fake followers, only using it's artifical intelligence super computer: http://fakers.statuspeople.com

Ok, so that you've got a strong grasp of the how to do preemptive social engagement on Twitter, all you need now is a simple yet powerful strategic following strategy - the basis of my latest and very popular TwitterTips post:

 

How to Get 10,000 Real Niche-Targeted Twitter Followers in 6 Months or Less!

 
 

Want Fast and Surprisingly Affordable Help Building a Solid Presence on Twitter as a Core Content Marketing Strategy for Your Business or Personal Brand? We We Can Help You Develop and Implement a Strategy for as Little as $21! 

Do you need deeply engaging content for your blog or website delivered fast? Let us write often same-day, high quality original articles for you. Check out what our customers are Saying! @ Person 2 Person Advanced Social Media and Content Creation.

 

 

Header Image courtesy of : Kamarashev


Note: Sources for this post come from my own experience as a high engagement Twitter consultant, community manager and content creator. The quantitative facts and figures I quoted at the beginning of this post can all be found on our amazing new Twitter Engagement Strategies Board on Pinterest. Please feel free to add to it!