Showing posts with label Tips. Show all posts
Showing posts with label Tips. Show all posts

How to Really Transform Your Company Culture!! [#Infographic]

9 Tips and Tools to Bring Out Your Inner Change Agent!






Are you one of the many managers and HR professionals swimming against the swelling tide  of the 70% employees disengagement rate?


Well, it turns out that changing your company's culture with a strong burst of tighly focused changed from the middle management level may be a critical success factor! 


That means teaching and learning the change management basics. It also means leveraging some powerful virtual tools for effectively:

  • Measuring and implementing the key action-learning steps towards your core culture change goals,
  • Performance coaching your employees,
  • Recognizing and reinforcing the most high value work behaviors,
  • Rinsing and Repeating in an iterative organizational learning cycle. 

Why change your culture? Companies that effectively communicate and manage the organizational change process are 350% more likely to outperform their competitors.


Here are 3 great online tools you can start using right now to begin measuring and changing your organizational or team culture:

  • Start building a high performance work culture right now with CultureIQ. They provide Powerful metrics made simple with a user-friendly dashboard. You get meaningful and actionable analytics to help you identify and change key organizational pain points.

  • You've got to see 15Five! They provide a Web-based platform that directly targets employee manager communication  process "to align goals and uncover obstacles and opportunities that are often missed."  


  •   Time to Gamify with Bunchball: Once you've identified the key performance goals for your organizational learning and culture change process, it's time to contact Bunchball.

Bunchball's incredible Nitro platform allows you to measure and positively reinforce employee performance, learning and change goals as movement towards them unfolds in real time.

Bunchball's highly customizable gamification platform is proving an award winning industry leader again and again. They're constantly sparking previously unimagined performance gains and even complete company transformations in organizations as divers as: tech, digital marketing and call centers! Take a look:



Here are 6 thought provoking change management tips via this great infographic I found on TheUnderCoverRecuriter.Com

company-culture


                                                                        


Top image courtesy of: Wikimedia Commons

31 Content Marketing Tips to Increase Blog Traffic [#Infographic]




Blogs that have more than 100 high quality posts and that post fresh content 15-30 times per month see 500% more targeted search engine traffic on average. 

Combine high frequency deep engagement blogging with an extraordinary value proposition and you've got a blog that will generate leads and revenue for your business. 

But where do you get all that great content from? 

Do you have a working content marketing plan for your business? Are your audience getting value enough from your blog posts to make them share your blog contents?

Blogging based on a strong content marketing strategy means you have to  plan, prepare and research the article. before writing. 

You still have to edit and be sure that the article is readable before posting. It has to be of  serious and immediate value to your target audience. Only then will they share it.

 I found a great content marketing infographic to help you shape your content marketing strategy. You'll find these tips very useful when creating content for your business. 

There are 5 Steps that break down into 31 tips. 



These are the 5 steps: 


Planning And Research
Writing
Optimization
Making It Shareable
Promotion


Now, let’s take a look at each step one after the other to highlight the most valuable tips for each step.


Content Marketing Means Planning and Research

Planning and researching begins with finding keywords relevant to your chosen topic. One that people are searching for on Google and other search engines. To achieve this you can:


• Use Google Keyword Planner to get relevant keywords people are searching for:
• Search Twitter for popular topics that are related to your keyword. Your focus should be on those ones getting the favourites and highest retweets
• Do a Google search with your keyword to know other pages ranking for the same keyword based on Google’s suggestions that pop up as you type your keyword ideas
• Now create a list of compelling points you want get across on your blog post.


Writing Your Content

To make your blog post easy to read follow these steps:

• Make short paragraphs. Break up every 2-3 lines or every 75-100 words
• For every 500 words of text, include an image (the most shared posts have an average of 1-2 high quality engaging images per post)
• For easy reading use sub headers to break up your article
• Create a compelling headline with at most 55 characters
• Use bullets and list were necessary
• Spell check before posting


Optimization is Key

You have to optimize your content for search. This includes stunning visual optimization of your social media accounts. 

This for better ranking on the search engines. Here are some basic but critical SEO points to note:

• Post article of 1000 to 1500 words in length or more 
• Place your keyword into your blog title for easy identification by search engines
• Include your keyword in an H2 header
• Place your keyword at the beginning of your title for optimal results
• Make It Shareable
The more you share your high quality content on social networks the more popular it becomes. And the more traffic you get to your blog. This can mean more sales if you’ve written and extraordinary value proposition. 



Make It Really Easy to Share

Want more social shares to increase the social signals on your blog? Here are some tips: 

• Create an attractive custom graphic that shows the title of your blog. This will increase shares on Pinterest and other social networks
• Use click to tweet to include tweetable quotes and stats in your blog
• Create an infographic relevant to your topic and be sure to include it in your post
• Include videos or slide share presentation


Promote Your Content

To get more people to see your blog post you have to socially promote your blog. It may be the blog as a whole or a particular blog post. 

But focusing on promoting a particular post will give rise to reaching your target audience based on your #keywords. Use the following content promotion techniques to promote your blog posts:


• Send an update to your email list for instant traffic. Be sure to include a link to your blog post
• Share your blog post on Facebook
• Share on Twitter with your custom blog title graphic included
• Pin to relevant Pinterest boards to get more exposure
• Share your blog post on your Linkedin personal profile and company page
• Share to relevant Facebook groups
• Use Facebook adds and Linkedin sponsored updates to run targeted adds
• Install a social sharing plugin on your blog for easy sharing
• Consider other places like Reddit, Digg, Myspace and the likes. But you must understand how these sites and their communities work before posting your content. To avoid making wasted efforts posting on them. 
• Share your post on Google Plus profile and relevant communities




Check out the amazing infographic that inspired this post. It's from the content marketing masters at TopDog.com





                                                                                                                                                        content marketing checklist top image courtesy of: http://www.marketingfacts.nl/berichten/mediabesteding-hoeveel-tijd-besteden-we-aan-tv-lezen-internet-en-andere-med

The Top 21 Ways to Fail Your Next Job Interview in 90 Seconds or Less! [#Infographic]




You finally got the call to be interviewed for your dream job. You know there will be dozens of other candidates competing for the position.  

 "Winging it" is not an option. Use every spare moment between now and the interview to really learn everything you can about the organization, its core business strategy and its culture. 

Do you know who founded the company? Do you know its vision and mission statements?  

Also, make sure to find out everything you can about the major tasks and responsibilities that define the position you're applying for. 

What concrete examples of work and volunteer experiences do you have that fit the new work role and company culture? What are the top work challenges faced by this new team you're joining? 

Did you know that there are 11 dangerous yet all to common non-verbal errors that thousands of hiring managers surveyed say are major sources of almost instant new candidate rejection?   

Do you know the 10 most common errors leading to interview failure? 

Here's a great infographic from ClassesandCareers.com  that outlines the top 21 job interview errors and how to avoid them: 




 how interviewers know when to hire you


Need an Amazing Twitter Community Made up of Thousands of Real, Passionate Re-Tweeters? 

Don't Have Time to do all the Social Media Work? Here's how we'll Build Your Amazing Business Twitter Account Fast: 




“David is a true expert in social media. He not only helped me achieve my Twitter goals, but he also provided a vast wealth of information on building a meaningful social media experience with my market." - Elance Customer


Top Photo Credit: gage131 via Compfight cc

The #1 Reason No One Follows Your Business Twitter Account!


 The #1 Reasons Twitter Business Accounts Fail and The #1 Thing You Need To Be Doing About It Right Now!


Twitter is hands down one of the most powerful social media platforms for:
1.    Building brand awareness across a vast social network of 271 million monthly active users;

2.    Driving  large volumes of targeted traffic to your blog (content marketing strategy #1) For example, this blog gets several hundred targeted page views per day from Twitter alone and has been instrumental in building our 5 star article writing and social media management business on Elance) and;

  

3.     Directly connect with and socially selling to your ideal customers: People who are looking to buy your products or services right now, but who have not been able to find you yet online.

 Over the past few years I have seen so many amazing tech and apps startups and even well-established real world businesses start and completely fizzle out on Twitter.

I’m talking about the complete or near complete Twitter failure of hundreds of business with extraordinary value propositions, - business offering products and services with the obvious potential to create serious value for their ideal customers.

So What’s the # 1  Reason so Many of These New Business Twitter Accounts Quickly Fizzle into Inactive or Underactive Status?

A complete lack of followers! In order for a business to reap the incredible benefits of Twitter as a core social media marketing strategy, it’s essential that they have thousands of niche targeted followers.
It’s virtually impossible to do active preemptive engagement or targeted micro-content-marketing on Twitter without first having a solid base of thousands of followers.

The business I've seen fail make the mistake of trying to simply billboard their marketing materials and message directly to a very small number of followers. The result is a minuscule number of often poor quality follower accounts.

The challenge of getting thousands of ideal customer targeted followers is even more challenging now that:

1.    Twitter has long since banned the automated un-following and following process; and,


2.    Twitter changed its basic format, the follower accounts page has huge graphic displays of each account that’s following you. So it can take hours now to scroll through so many accounts and try to decide to follow or un-follow.


These obstacles significantly slow down the rate by which your account will be noticed and followed back.

So what’s the Solution? How do you Get Thousands if Not Tens of Thousands of Targeted Twitter Followers To Your Account Fast?

The solution is actually what I now consider to be the most powerful Twitter management software currently available. And there is a free version you can use.

We’ve had over 500 new highly active followers per day when we actively apply the strategy I’m describing here.

We now have  27K+ (update: now close to 34K) highly active and deeply engaged Twitter followers @P2PEngagement and growing very fast. We get several hundred page views from around the world (mainly the United States) from Twitter alone to this blog!

Here’s the Strategy and The Steps You Need to Take to Really Make This Strategy Work for Your Business Twitter Account:

The strategy I recommend starts with not just the use of, but the proper use of a very powerful Twitter tool. It’s a tool that allows you to first instantly select competitor and other potential customer-rich Twitter accounts.

It then quickly populates a list of all your selected account’s followers. You can then rapidly follow any or all of the followers of the account you've selected. 

You don’t have to waste hours scrolling through the clumsy new Twitter follower page. there are also powerful account metrics you get to see and work with.

You can reciprocate and quickly follow back all the new accounts that are spontaneously following you. As importantly you can rapidly remove the accounts that you've followed that have not followed you back.


 Now here’s where This Particular Twitter Tool Which I Will Now Name, Has Really Revolutionized the Twitter Following Process.

Now the above mentioned following and unfollowing processes are available through a number of great free and paid Twitter tools.

But this amazing Twitter Management Tool “Tweepi” allows you to do some truly incredible strategic Twitter following in the paid version, which at such a slight monthly cost is Literally worth it’s wait in Twitter-business gold.

 So What Makes Tweepi So Special?
Tweepi allows you to do 3 very powerful things at once. This is the real value of this blog post.

You really need to read these next brief sections very carefully if you want to take the first critical step in towards reaping the powerful benefits of Twitter for business. Tweepi allows you to simultaneously:


1.    Identify and follow Twitter followers with a very high likelihood of following you back;


2.    Follow Twitter accounts that are highly active; and,

3.    Follow Twitter accounts that have a high number of followers.

How does Tweepi “Know” if An Account is Highly Likely to Follow You Back or Not?

Here’s an example. Let’s say you’re starting a social media management business. You’ve used Tweepi to explore the followers of a social media account run by a highly successful social marketing business with a great Twitter brand presence, like the one you’d like to develop.

The paid version of Tweepi allows you to click on (from a drop down list sorting menu) the follow back ratio display of each account. What does that mean?

It means that you get to see the how many Twitter accounts each of the target accounts, for the account you are now exploring, follow back their followers back!

For example, on our @P2PEngagement account we follow back 100% of the real targeted followers who follow us or who follow us back.

So we have a follow back ratio of 100% most of the time on Tweepi. So we are the kind of account that are 100% likely to follow you back, as long as you’re account is real and your have an interest in social media, blogging and gamification.

You will greatly increase the likelihood and speed by which people follow you back by first following Twitter accounts with a 100% (or close to it) likelihood of following you back.

Our account is well established with over 27k+ followers. I’ve found that it’s best to select accounts that are in the 95%-150% follow back range.

As you’ll see when you start to use Tweepi, the vast majority of Twitter accounts have a very low (30-70%) or a very high follow back rate (200% to up to 5000%).

These are the same vast majority of Twitter accounts who are unlikely to follow you back, that might be bots/fake accounts or who will eventually unfollow you to make it look like they are a very important accounts after a few days or weeks.  

For a new account, I recommend that you stick as closely as possible to the 100% follow target range. This is comparatively small percentage of the Twitter accounts you’ll see.

For example you might find 1-20 per 200 accounts. But it is so worth your time to follow accounts with such a high demonstrated likelihood of following you back when you’re just starting, rather than following 2000 accounts and simply hoping they’ll follow you back (when most will not).  

Tip: If you are doing manual following on Twitter - follow accounts that are following slightly more than are following them. 

 Tweepi Allows You To Follow Highly Active Accounts.

You don’t want inactive or fake accounts following you, because inactive accounts can’t RT, favorite or click on your content links.

Not only does Tweepi allow you filter accounts for the 100% follow back ratio sweet-spot , but it also allows you filter for the last time each account tweeted.

Recent tweets (i.e. within minutes or hours) combined with a 100% follow back ratio are a powerful way of identifying highly active accounts who will follow you back.  


Why is it Important That You Follow Accounts with A High Number of Followers?

Effective content marketing of Twitter means that you need to increase the rate by which you Tweet as your number of Twitter followers increases.

Twitter accounts with high numbers of followers are more likely to keep following you if you tweet a lot each day. This includes the all so important intermittent automation of your Tweeting process.


Have you heard about the Powerful 15 Minute Rule?

Back in January Twitter community manager Jade Furubayashi conducted a ground breaking Twitter experiment.

She was concerned that tweeting to frequently would cause Twitter followers to unfollow her. Wow was she wrong. And she proved it!

She experimented by tweeting every 30 minutes or every 15 minutes with a focus on key times of the day that are known to be the best times to Tweet.

The findings were as incredible as they were unexpected.

What did she discover? This how Jade explained her findings:


 “After compiling the data from both weeks, I found that Tweeting in 15-minute increments increased traffic by 31% and engagement by 89%.” - Jade Furubayashi


Engagement as measured by click through rate to content (i.e. blog posts) stayed pretty constant when tweeting every 30 minutes vs every 15 minutes. But because the rate of tweeting was doubled the number of page visits all most doubled!

What are the Key Lessons for Quickly Growing Your New or Under-Performing Business Twitter Account?
Start by getting at least a few thousand highly active followers using this Tweepi strategy I’m recommending.

Twitter is constantly limiting what these otherwise powerful Twitter management tools can do. So it may be just a matter of time before you won’t be able to enjoy the powerful benefits of These kinds of Twitter tools.

Tweet with a low frequency at first using my preemptive social engagement strategy for Twitter but increase your tweeting frequency as your Twitter account increases in size.

And of course: Always make sure that you are Tweeting and RTing the highest quality content!

Make sure to follow accounts that have both a high likelihood of following you back and at least 3000-5000 followers.

Having account follow you with a higher volume of followers means that you can more quickly increase the rate by which you RT each day.

In the long run, you need to have thousands or tens of thousands of highly active accounts following you, who also have thousands or tens of thousands of followers themselves. This will drastically increase the Twitter-reach of your business, your brand and your blog content.


Don’t have the Time To Build an Extraordinary High Quality Business Twitter account? Let Us Build It For You!

Remember, having far too few high-value Twitter followers is the number 1 reason I’ve seen otherwise great business Twitter accounts fail.

Getting thousands of targeted followers for your account is only the first step in establishing your high.

You also need to be actively engaging your followers and curating and sharing high quality content every time. And this whole process takes hours per day and at least a few months.


Don't have time to build an amazing business Twitter Account? Let us do the work for you (P2P Twitter Followers)! You'll have thousands of niche-targeted and highly active REAL Twitter followers within about 4-6 weeks or you Don't Pay!

Stop Getting Stumped Creating Amazing Blog Post Titles!



Most blog visitors are busy trying to manage task and information overload.

Only 20% read while 80% quickly scan for content snacks that will create real and immediate value in their lives.

The first thing they’ll scan or read is your blog post title. They might see your title in a social media posting or on your blog.

It’s your blog post title that determines if a visitor will stay or bounce off your page more than any other factor.

Whether you’re an established blogger or a newbie one of the greatest challenges is consistently coming up with effective blog post titles that will capture and expand that critical first impression.
 
It can take you hours to come with just the right combination of words in a way that allows you stay within that highly effective 6-8 word length and work with your targeted keywords.

Here is a power tool that will help you to write that perfect blog title fast, every time!




blog-post-titles


And don't forget: Twitter is 1 of the most powerful tools for getting high volumes of real time targeted blog traffic! Here's how I do it:




Header image courtesy of: pixabay.com
Infographic courtesy of: TwelveSkip.com

How to Take The Perfect Nap Right Now! [#infographic]



 
 
 
The most productive people are those who get enough sleep at night. That isnt possible for most of us. Sleep is a very precious commodity that most of us dont have the luxury of acquiring enough of.

 

Whether you arent sleeping well due to children, stress, or just waking frequently throughout the night, you may find yourself drifting mid day. If you are finding yourself dragging from after lunch until bedtime, that makes for a very long day.

 

If you have ever thought just a couple minutes of shut eye could solve your groggy problem but worry about the logistics of a nap, there are ways to get just the right amount to refresh, but not to put you under.

 

There is a difference between a long nap and a short refreshing one. Most of us avoid naps because they make us feel disoriented, and well just plain crabby.

 

Not wanting to spend the afternoon regretting the nap we took, we often suffer through being tired most of the day.
 
There is such a thing as a good nap and a bad one. Knowing how to nap productively will make your day more productive, and you less exhausted all the time.

 

What are the rules for good napping?


 

The biggest hurdle to taking a nap is finding the time and location to partake. The ideal time for someone to take a nap is between one oclock and four oclock. If you are a full time student, or work full time, you can see why that may be problematic.

 

The good news is that it only takes 10 to 20 minutes of nap time to increase your alertness, boost your energy, and provide you with a much more positive outlook. Surely you can find 10 to 20 minutes during the day, sometime after lunch, to gain the benefits from a little snooze.

 

If you are lucky enough to have the time, the best option is to take a nap that is about one hour in length. An hour nap gives you enough time to go from deep to light sleep, and to not wake feeling more groggy than you would have otherwise.

 

The worst case scenario is something called sleep inertia. It is when you are awakened from a deep sleep. When you havent had the time to transition from deep to light sleep, it can leave you feeling cheated. When you wake without going through the proper sleep cycles, it can make for a very miserable afternoon.

 

To benefit from a nap it is best to find a quiet place to just shut your eyes for a while. If necessary, set an alarm and just close your eyes.

 

Even if you arent able to drift off to sleep, you will still gain the benefits of quiet time to refresh and rejuvenate your mind and body.

 

Finding a place for the perfect nap


 

We have all experienced the perfect nap. Like a perfect meal, it is something that you remember and dream about.

Instead of searching for the perfect nap, realize that any time you can just rest your eyes, you are going to gain benefit.

 

If you have an office, shut the blinds and lay back in your chair. If you feel comfortable doing so, finding a space on the floor to lay flat and relax is a great way to rejuvenate.

 

If you arent lucky enough to have your own space at work, the car is an excellent place to find peace and serenity. Just make sure to avoid too deep of a sleep by setting alarm limits.

 


How long should you nap?


 

There is no perfect amount of time to nap that is good for everyone. In general, there are guidelines to adhere to that will increase the odds that a nap will be a beneficial and pleasurable experience.

 

Depending on the time available, and the goal of the nap, these are the generalities of time:

 

10-20 minutes


 

When you sleep for just a brief time you are able to avoid the deep stages of sleep that involve REM which is rapid eye movement.
 
Just a short nap will increase your alertness, boost energy and give you a fresh start to the afternoon.

 

30 minutes


 

30 minutes is the nap length that you should avoid. It is the time frame that is most likely to result tin sleep inertia.
 
It is enough time to transition to deep sleep, but not long enough to reach the stage of light sleep. It is not uncommon to wake disoriented and for it to ruin your afternoon.

 

60 minutes


 

60 minutes is just enough time to go from deep to light sleep. It will leave you refreshed and better able to concentrate on tasks.
 
If you are having a hard time focusing, or paying attention, a 60 minute nap may be just the cure you need.

 
 

90 minutes



The most ideal amount of time to nap, it gives you the fresh start to undue a bad nights sleep. It not only improves your mental process, it refreshes your physical ones as well.
 
It will help you to increase hand eye motor skills and other large muscle functioning. If you have the time, a 90 minute nap can give you a new lease on your afternoon.




 

How to Build a Powerful, Money-Making Personal Brand in Social Media Fast! #Infographic

This is a really helpful infographic on how to build your personal brand via social media.

It provides very clear, very simple and truly value adding tips that you can start applying right now in your personal or business social branding strategy.

Is you're goal is to build a vast community of passionate re-tweeters on Twitter? Do you want to create a daily YouTube video blog with thousands of views per day to connect with new customers for your business? Are you in the process of crafting the ultimate deep engagement LinkedIn account?


Bottom line: you're going to have to master the art and science of active social engagement.

Put simply you need to build a personal brand that people can really connect with. Yes blogging is a critical success factor, so is creating a focused value proposition.

This infographic clearly and simply states these facts along with the rest of the A-Z of effective personal branding:











Infographic courtesy of:  Feldman Creative.

Is Effective Content Marketing Really Just Organic SEO Done Right? [#infographic]



   



 SEO is dead. Ok, "dead" may be too strong a word, but SEO as you may know it no longer exists.

Senseless keyword stuffing, copy-spinning, the so-called "black hat" techniques and other practices that once made SEO the sacred domain of online marketers no longer guarantee to generate the same volume of traffic for bloggers and website owners.
 

Google's algorithm changes have seen to that. Instead, we're seeing a new approach to online marketing emerge, one that gives more importance to high quality, original content. 

This is the dawning of the Age of Content Marketing, you see, when not only is content king, it's the absolute truth.

On the surface nothing much has changed. Blogging and producing engaging feature articles have been around since people figured out how to make money online.


Keyword-rich blog posts and feature articles drove the growth of SEO. However, SEO eventually evolved so that it became all about the techniques and the process.

Content was soon relegated to a mere platform from which SEO techniques were launched and carried out. A couple of things became evident as this situation played out.

First, it became evident that SEO was not rocket science, and that anyone with enough time and gumption could get it done.

Second, and perhaps more important, it soon became evident that not everyone had the time nor the talent to create great content to anchor their SEO on. 

But it's the techniques that matter, right? At least that's how the first generation of SEO experts saw it, and so technique took center stage and content was its dispensable wingman.

And so that's how the age of dull, shameful and senseless content began. It got so annoying that eventually Google put it's foot down and said "enough!"

Google changed its algorithm and started slapping wrists and penalizing bad, annoying content. And so now, even if you're an SEO ninja with a bag of arcane SEO tricks at your disposal, you won't get too far with it if all you have are crappy, keyword-stuffed blog posts and articles to go along with your SEO wizardry. And yet so many so called SEOs are still aggressively marketing these harmful practices. 


Google wants high quality, original, compelling, engaging and relevant content. And even if we don't admit it, so do we.
Content is what attracts people to your blog or website. If you continue to churn out great content, then people will keep coming back to enjoy it or use it.

The rules of the game have changed right before our very eyes, and content marketing is the new SEO (sort of). The sooner we accept and adapt to this new reality, the better off our online marketing efforts will be.


So here are 5 ways you can execute your content marketing strategy and drive traffic to your blog or website:


1. Write for Humans

It's been said that "the eyes are the windows to one's soul." In a similar way, your content ought to be the windows to your business.

For the most part, your blog posts and feature articles will be the first opportunity for people to learn about your business, your opinions, your advocacy or whatever it is that you peddle on the Web.

In many cases this content may be the ONLY way people will get to learn about you and what you offer. So this is where you need to start and make a good first (and lasting) impression.

You need to provide blog posts or articles that are written well and written for human readers. At the height of the SEO fever, it was common to come across blog posts that employed cutting edge SEO techniques aimed at gaining the attention and favor of search engines, but which were agonizing and all-but-impossible to read.

Make sure that your blog posts, articles, videos, podcasts, infographics and other content are optimized for human consumption.



2. Establish Authorship


Google has enforced a system that allows you to take credit for the content you produce. Google Authorship is simple to implement, requiring only a tiny investment in time to create and configure a Google+ account and link to it from your blog posts.

Because it is a Google thing, it offers the benefit of tying in to their search engine results. As a matter of fact, if you have your Google Authorship correctly configured, every time your blog post appears in Google's search results, it will appear alongside your Google+ profile photo.

Research shows us that just having your photo alongside the search engine result for your blog can significantly increase your credibility and trustworthiness.


3. Embrace Social Media

This is almost a no-brainer, but in case there are still some skeptics out there, here is the lowdown on why you need to get with the program. You will have noticed by now that the one thing social media networks like YouTube, Twitter, LinkedIn and Google+ are great at is growing your network of friends, followers and contacts.

This may not sound like much but it's a huge thing for businesses to have. When done properly, social media is an effective tool to find a steady stream of new prospects and an awesome channel for staying in touch. 

Use highly effective social media strategies to promote your published content and drive visitors to your blog or website.


4. Establish a Cadence


Blog regularly and consistently. If you regularly and consistently post great content every Monday morning, people will take notice and expect to find a new post from you every Monday.

You'll soon find yourself top-of-mind for these people and your readership will continue to grow and sustain itself. And that is simply because of no other reason than people have begun to expect your blog post each Monday morning.



5. Don't Dismiss SEO Entirely


Just because SEO is no longer as effective as it once was does not mean that is totally worthless at this point. There are still some elements to it that make sense and constitute good practice within the new content marketing paradigm.

For example, while keyword-stuffing is no longer welcome, it still makes sense to seed your content with strategic keywords, as long as they are work with the blog post's or article's readability.

Setting the <meta> description in the blog post's <head> section also allows you to display a readable description of the content when it comes up in a search, increasing the chances that the reader will interact with and take action on the search listing.

Find and understand these useful "remnants" of the past SEO age and put them to work for your content marketing strategy.
---
SEO as we knew it is now dead, but from its ashes has arisen the new content marketing paradigm. It's a paradigm that favors those who offer true value to their audiences and rids the Web of fluff and irrelevance. 

The tips enumerated here are simple, but they will require commitment and consistency for you to realize a tangible return on your content marketing investment!


Don't have time to do all the work yourself? 


Do you need deeply engaging content for your blog or website delivered fast? Let us write same-day, high quality original articles for you. Check out what our customers are Saying! @ Person 2 Person Advanced Social Media and Content Creation.


 
 Header image via: http://www.soquero.com/en/seo/content-marketing.php
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